Posted By Sam, April 11th, 2014

“This massive expansion (of Top Level Domains) represents one of the greatest changes to the Internet since its inception.” said Akram Atallah, President of ICANN’s Global Domains Division, the group behind the release of multiple new Top Level Domains.

What is a TLD definition TLD

Read the rest of this entry »

Posted By Sam, March 28th, 2014

The Grand national is known as “Christmas for the Bookies”. Last year it was estimated that betting on the Grand National exceeded £150m for the first time. 70,000 people will get dolled up to see the race live in Aintree (then get photographed for the Daily Mail when they have had a few drinks). On television the grand national’s viewing figures will be an estimated 600 million from all around the world.

dv843006

Read the rest of this entry »

Posted By Sam, March 20th, 2014

A major European travel site, previously positioned on page one of Google UK for 100s of hotel related searches has, we can only assume, been decimated by a Google link penalty, a degradation of legacy links once benefitting the site or an internal error.

Though we can not be certain that this is a Google link penalty for this very large and search competent site, the dates of the demise do fit in neatly with Google’s initial announcements of link network takedowns.

Chart 1: Major Drops for Positions in Google UK and Google Mobile for Global Hotels

travel seo and google search positions

Read the rest of this entry »

Posted By Sophie Bishop, March 11th, 2014

We thought it would be interesting and helpful to have a quick set of the latest 2013 and 2014 search and ecommerce statistics for the UK and beyond.

How many searches are made on search engines globally? 

  • There were 2.2 trillion searches on Google globally over the course of 2013.
  • On average this is equates to 5,922,000,000 (almost six billion) searches a day.
  • 89% of searches in the UK are made through the world’s number one search engine Google.
  • Google’s market share dipped in 2014, meaning perhaps competitors such as Bing and Russia’s Yandex could receive higher volumes of every day searches during the course of 2014.

Read the rest of this entry »

Posted By Daniel, March 2nd, 2014

banner2
Over the last 6 months Google has finally started to clamp down on the commodity trading practice of link networks to gain better positions in organic search. As a result those sites who relied on these activities for natural search visibility are dropping out of the search rankings or engaged in industrial grade disavow activities. Read the rest of this entry »

Posted By Sam, February 25th, 2014

In the week that Pets At Home made it public it was discussing an IPO and a £1.2bn floatation - the leading pet food and animal goods supplier has seen significant drops in search positions in Google UK.

Screen Shot 2014-02-25 at 17.46.43

Read the rest of this entry »

Posted By Sophie Bishop, February 21st, 2014

It could be fair to say that Vlogging arena used to belong to the Americans. However as we begin 2014 the popularity of British Vloggers has exploded over the last year or two, with UK beauty Youtubers now carving out a sizable chunk of the Vlogger landscape.

UK Beauty Youtubers wield considerable clout in the beauty, hair and cosmetics industries with many securing some highly covetable sponsorship deals with some seriously big beauty players, for example hefty FMCG  companies paying eye-watering amounts to some of the bloggers below for weekly themed videos.

vloggers

Read the rest of this entry »

Posted By Sam, February 20th, 2014

Technology company Intelligent Positioning today launches its new SaaS business intelligence and natural search platform, Pi Datametrics. The new platform offers enterprise class natural search technology, empowering brands, corporations and marketers to control and improve their online  visibility and to make intelligence based strategic decisions.

Natural search technology software Read the rest of this entry »

Posted By Sam, February 8th, 2014

Like an online (less serious) version of Spanish Flu, Google is rapidly working its way through Europe killing off link networks that so much as sniff in its direction. It seems that it’s not just the networks that are being penalised either, but all those that took part, with the real possibility of creating carnage amongst customers, bloggers, media partners, networks and SEO companies.

If you or your business has recently taken part in major link acquisitions then beware, your site’s positions could shortly be decimated.

Link networks Europe

Read the rest of this entry »

Posted By Sophie Bishop, February 4th, 2014

shutterstock_98997599

As Intelligent Positioning’s previous mobile traffic statistics have revealed, mobile traffic to websites within all sectors is increasing exponentially, whilst desktop traffic is declining. We found that over the course of 2013 mobile traffic increased from a 22.8% share to a 37% share of web visits on the sites polled. From our research we were able to predict mobile traffic will overtake desktop traffic by June 2013 if the current growth rate continues.

Read the rest of this entry »