It has been spoken about for a long time – searchers and web optimisers alike have been longing for an algorithm update to clear out the spammy one-trick theme pony websites built on bulk links with little authority.
Almost every minute of the day you are adding to the world’s vast reservoir of Big Data, reported the Today programme on BBC Radio 4.
As individuals and organisations we are using more and more data. There is so much data being generated the rewards are huge for the companies that can analyse it all and better predict our buying habits and behaviour. Previously utilising this data would only be available to the biggest companies.
Intelligent Positioning is one of these such companies. We use vast amounts of data everyday to better understand website performance and what it takes to perform well in the search engines for 100,000s of keywords across scores of countries. We are part of this new big data revolution. Read the rest of this entry »
Big Data is the catch word of the moment. As the Internet metrics such as click-through rates, bounce rates, impressions or page views become commonly understood by large proportions of the business community, the role of marketing has transformed into the science of big data analysis. Read the rest of this entry »
With daily news regarding Google’s personalisation changes coupled with forecasts by companies such as Forrester stating that the SEO technology market will exceed $600 million by 2016 in the United States alone, Intelligent Positioning feels perfectly placed.
We’ve seen huge opportunities and technology advances in natural search that are compelling search marketers to turn to SEO platforms to gain the upper hand. Because of that we are therefore strongly accelerating IP’s software development program in 2012.
Our agile technology infrastructure gives brand managers peace of mind knowing millions of dollars won’t be lost when search engines like Google make changes to satisfy consumer interests. This is supported by strong endorsement and results from top global clients such as BSkyB, Alitalia, AXA, Pearson (FT) and now publishing group, IPC. Read the rest of this entry »
We’ve been asked by a lot of people “What is Keyword Not Provided” in Google Analytics?”
In order to make our searches ‘safer’ Google announced in October 2011 that it would start to encrypt searches for users who were logged in to their Google account through Google.com. This would include their subdomains such as Google Plus. This has since rolled out in the UK as of March 5th and I wanted to document the initial impact of the change for webmasters and brand managers.
Mothers Day is big. And not just when you miss it and your dear Mum gives you the guilty treatment. It is nowadays a major day in the gift calendar and not just a day to pick daffodils from the local park.
In terms of search, “Mother’s day” in 2012 is a major gift day, obviously not as big as Christmas but bigger in terms of search than Father’s Day, Graduation and perhaps more surprisingly even Valentines Day. But then again, pretty much everyone has a mother, but not everyone has a lover. Read the rest of this entry »
Intelligent Positioning offers the world’s first truly global and real-time response SEO product, based on its award-winning Intelligent Platform for all your Social and Search needs
Intelligent Positioning is the unrivalled leader in global real-time Natural Search technology, empowering brands, corporations and marketers, big and small, to give greater control and improve SEO performance and social presence while delivering a higher ROI. Read the rest of this entry »


















London 2012 will be the social media Olympics. Obviously we are 4 years on from Beijing with 4 years of advancement, but this time there will is official integration of social media assets with the Olympics. Plus athletes and competitors will be online, tweeting their experiences (where they are allowed to of course) and part of an 
