Technology company Intelligent Positioning today announced that Mercia Fund Management has invested a significant six figure sum to support the SaaS organic search intelligence tool, Pi Datametrics.
Pi Datametrics offers enterprise class natural search technology, empowering brands, corporations and marketers to control and improve their online search visibility and social performance.
Developed in response to real clients’ needs, Pi Datametrics enables editors, webmasters and planners alike to make intelligence based business decisions. The platform is already being used daily by brands such as BSkyB, River Island, M&S, L’Oreal, Invesco and more.
Building on a unique database of more than 26 billion lines of search data, Pi Datametrics offers global business marketing intelligence for ecommerce sites, publishers and major brands. It is primed to allow users to identify and respond to algorithmic changes as well as increase visibility, traffic and sales.