Does your online form look like something from the Department of Motor Vehicles?
I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms.
Web forms are a transaction. You need to look at them as an exchange of information for something of value you promise in your offer. When you don’t look at it as an exchange, you fail. Read the rest of this entry »