Is using sub-domains affecting your SEO performance? We get asked a lot of questions regarding the usage of subdomains in a URL strategy and site architecture. Such as:
- Is a url structure on sub-domains the right way forward?
- My sub-domains seem to be conflicting each other?
- Why is one sub-domain appearing in the results but my other sub-domains are not?
- Should I use sub-domains or sub-directory structure on my site?
In our series of blog posts we’ve identified 4 different types of cannibalisation or flux: 1) Internal keyword cannibalisation 2) sub-domain cannibalisation 3) International site and domain conflict 4) Family semantic flux
Here we talk about Sub-domain conflict and how a legacy strategy of sub-domains could seriously be damaging your SEO performance.
Let’s go through the reasons behind using sub-domains and the possible issues they create in terms of SEO. Read the rest of this entry »