Posted By Holly Lloyd, December 4th, 2014

website-article- (1)

Case Study: Sky Movies Site Migration

 

The Client

The UK’s largest pay TV broadcaster, BSkyB and IP have been working together since 2008 delivering strategic direction as well as day to day consultancy and analytics. Sky Movies is one of BSkyB’s largest web assets and a leader in terms of traffic, opinion and brand recognition within the movie industry.

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Posted By Holly Lloyd, September 19th, 2014

On Friday 12th September a collective of agencies, in-house marketing teams and business owners travelled to Brighton for the world famous BrightonSEO conference at the Brighton Dome.

Back by popular demand our very own CTO, Jon Earnshaw gave a fantastic talk at 11am in the Studio Theatre. Jon discussed the four different aspects of cannibalisation and how to spot it using our SEO  platform:

1) Internal cannibalisation
2) Sub-domain Conflict
3) International Conflict
4) Semantic Flux

Jon also discussed the importance of daily tracking rather than weekly, as we know a lot can happen within 7 days.

A range of examples were used throughout the talk: Internal cannibalisation examples; Ryanair, Ebay and The Daily Mail, Sub-domain conflict examples; Ladbrokes and Oasis, International conflict example; Hotels in Michigan and Semantic flux examples; Currys, PC world, Smile and the Co-operative.

Jon Earnshaw BrightonSEO

Posted By Sam, August 27th, 2014

organizational-conflict-mbaknol

Is using sub-domains affecting your SEO performance? We get asked a lot of questions regarding the usage of subdomains in a URL strategy and site architecture. Such as:

  • Is a url structure on sub-domains the right way forward?
  • My sub-domains seem to be conflicting each other?
  • Why is one sub-domain appearing in the results but my other sub-domains are not?
  • Should I use sub-domains or sub-directory structure on my site?

In our series of blog posts we’ve identified 4 different types of cannibalisation or flux: 1) Internal keyword cannibalisation 2) sub-domain cannibalisation 3) International site and domain conflict 4) Family semantic flux

Here we talk about Sub-domain conflict and how a legacy strategy of sub-domains could seriously be damaging your SEO performance.

Let’s go through the reasons behind using sub-domains and the possible issues they create in terms of SEO. Read the rest of this entry »

Posted By Fran Weddle,

share coke

From mindless doodles to large scale graffiti to even the incarcerated carving into their cell wall; humans have an innate obsession to their own name. We can all recall the juvenile glee and thrill we experienced as children upon finding our names on Alice bands, novelty notebooks or pens. The connection we then naturally formed with these inanimate objects; the feeling of ownership and recognition, manifested itself into a sense of responsibility to purchase the item bearing your name. It is this amalgamation between consumer and the consumer’s identity that has formed the backbone to Coca Cola’s summer campaign.

Coca Cola’s decision to drop their own brand name from the side of their bottles and instead choose to brand their own product with customer names has, in turn, seen massive social media traffic boosting their online presence. With the tag line #shareacoke consumers are encouraged to share pictures of themselves with their personalised bottles. Read the rest of this entry »

Posted By Sam, July 31st, 2014

cannibalisation conflitWhy is Google returning the wrong page on my site for a search term? Your site is affected by keyword cannibalisation.

Internal keyword cannibalisation is one of the major issues if not the single major issue that affects search engine positions. The paradox is, is that you will usually only tend to notice it if you are committed to the SEO of your site.

You may think that you have everything in place in terms of links, headers and content etc, but cannibalisation can easily occur and could hamper your site significantly and lose you strong positions. What i also know is that cannibalisation happens to even the very best of sites, with detailed content strategies and acute SEO understanding.  Read the rest of this entry »

Posted By Danny Wood, June 13th, 2014

In 2012 the most searched term in Google was not “The Olympics”, but “Euro 2012“. Each claimed over 2m searches in July 2012, with their derivatives gaining many times that. So for this summer I think we can all agree that the search term “World Cup” and its derivatives will attract huge amounts of clicks and offer an immense opportunity – especially to media outlets – to increase traffic, impress advertisers and to sell lots of things on the back of it.

World Cup 2014 SEO media Read the rest of this entry »

Posted By Robert Julian, June 5th, 2014

First of all I’m always surprised to hear how little people in the digital marketing world know very little about Responsive Designed websites: Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). Wikipedia

So let’s see why it is best to have a Responsive web design vs mobile version website. (A mobile version of your website is a lighter version of your site).

1. Because Google says so!
When Matt Cutts speaks we should listen and take note. If there is anything Matt Cutts knows is what Google likes and cats! Yes you heard me cats but I’ll leave that to him. Google stated back in the middle of 2013 that they preferred responsive designed websites. For SEO purpose having one url is just more efficient. Matt Cutts explains this very simply in this video from the end of 2013:

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Posted By Sam, May 23rd, 2014

If you hadn’t seen it I wrote a piece recently about Tesco’s dominance in SEO. All very good, yes.

Then i came across this site that had seemed to swipe the content from the Econsultancy site but change the words so as they are not penalised for duplicate content. An old trick which almost always never works, and by the time you have done it you may as well have written the piece yourself.

Here is the original snippet piece on Econsultancy.

The Original Content

 

Screen Shot 2014-05-23 at 16.46.32 Read the rest of this entry »

Posted By Sam,

Hold onto your hats everyone, Google has announced a large update to the Panda algorithm. Yes, yes we know, there have been multiple Panda updates, with every SEO magazine or company mentioning it since the first release in February 2011 - but this one seems to be bigger – so much so that Google has named it Panda 4.0. (catchy).

 

The Panda algorithm is aimed at weeding out “lower quality” search results, those with lower quality content, snippets and therefore being found through other means (such as previous strong links or legacy). So sites with low level content, seeing consistently strong positions overtime may have to now reappraise their content strategies. Read the rest of this entry »

Posted By Sam, April 29th, 2014

It was standing room only on Thursday 24th April at 11.30 at Brighton SEO. Our very own CTO, Jon Earnshaw gave a talk on how an ecosystem of assets can benefit a brand through semantic search in Google – and then went on to highlight the negative impact of sub-domains and the “Gravity Effect” which can seriously harm a business’s search positions.

brighton seo 2014 queue

The queue prior to the semantic search talk

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