In 2012 the most searched term in Google was not “The Olympics”, but “Euro 2012“. Each claimed over 2m searches in July 2012, with their derivatives gaining many times that. So for this summer I think we can all agree that the search term “World Cup” and its derivatives will attract huge amounts of clicks and offer an immense opportunity – especially to media outlets – to increase traffic, impress advertisers and to sell lots of things on the back of it.
First of all I’m always surprised to hear how little people in the digital marketing world know very little about Responsive Designed websites: Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors). Wikipedia
So let’s see why it is best to have a Responsive web design vs mobile version website. (A mobile version of your website is a lighter version of your site).
1. Because Google says so!
When Matt Cutts speaks we should listen and take note. If there is anything Matt Cutts knows is what Google likes and cats! Yes you heard me cats but I’ll leave that to him. Google stated back in the middle of 2013 that they preferred responsive designed websites. For SEO purpose having one url is just more efficient. Matt Cutts explains this very simply in this video from the end of 2013:
If you hadn’t seen it I wrote a piece recently about Tesco’s dominance in SEO. All very good, yes.
Then i came across this site that had seemed to swipe the content from the Econsultancy site but change the words so as they are not penalised for duplicate content. An old trick which almost always never works, and by the time you have done it you may as well have written the piece yourself.
Here is the original snippet piece on Econsultancy.
The Original Content
Hold onto your hats everyone, Google has announced a large update to the Panda algorithm. Yes, yes we know, there have been multiple Panda updates, with every SEO magazine or company mentioning it since the first release in February 2011 - but this one seems to be bigger – so much so that Google has named it Panda 4.0. (catchy).
Google is rolling out our Panda 4.0 update starting today.
— Matt Cutts (@mattcutts) May 20, 2014
The Panda algorithm is aimed at weeding out “lower quality” search results, those with lower quality content, snippets and therefore being found through other means (such as previous strong links or legacy). So sites with low level content, seeing consistently strong positions overtime may have to now reappraise their content strategies. Read the rest of this entry »
It was standing room only on Thursday 24th April at 11.30 at Brighton SEO. Our very own CTO, Jon Earnshaw gave a talk on how an ecosystem of assets can benefit a brand through semantic search in Google – and then went on to highlight the negative impact of sub-domains and the “Gravity Effect” which can seriously harm a business’s search positions.
“This massive expansion (of Top Level Domains) represents one of the greatest changes to the Internet since its inception.” said Akram Atallah, President of ICANN’s Global Domains Division, the group behind the release of multiple new Top Level Domains.
The Grand national is known as “Christmas for the Bookies”. Last year it was estimated that betting on the Grand National exceeded £150m for the first time. 70,000 people will get dolled up to see the race live in Aintree (then get photographed for the Daily Mail when they have had a few drinks). On television the grand national’s viewing figures will be an estimated 600 million from all around the world.
We thought it would be interesting and helpful to have a quick set of the latest 2013 and 2014 search and ecommerce statistics for the UK and beyond.
- There were 2.2 trillion searches on Google globally over the course of 2013.
- On average this is equates to 5,922,000,000 (almost six billion) searches a day.
- 89% of searches in the UK are made through the world’s number one search engine Google.
- Google’s market share dipped in 2014, meaning perhaps competitors such as Bing and Russia’s Yandex could receive higher volumes of every day searches during the course of 2014.
Over the last 6 months Google has finally started to clamp down on the commodity trading practice of link networks to gain better positions in organic search. As a result those sites who relied on these activities for natural search visibility are dropping out of the search rankings or engaged in industrial grade disavow activities. Read the rest of this entry »