On Friday 12th September a collective of agencies, in-house marketing teams and business owners travelled to Brighton for the world famous BrightonSEO conference at the Brighton Dome.
Back by popular demand our very own CTO, Jon Earnshaw gave a fantastic talk at 11am in the Studio Theatre. Jon discussed the four different aspects of cannibalisation and how to spot it using our tools Pi Datametrics:
1) Internal cannibalisation
2) Sub-domain Conflict
3) International Conflict
4) Semantic Flux
Jon also discussed the importance of daily tracking rather than weekly, as we know a lot can happen within 7 days.
A range of examples were used throughout the talk: Internal cannibalisation examples; Ryanair, Ebay and The Daily Mail, Sub-domain conflict examples; Ladbrokes and Oasis, International conflict example; Hotels in Michigan and Semantic flux examples; Currys, PC world, Smile and the Co-operative.