Over the last 6 months Google has finally started to clamp down on the commodity trading practice of link networks to gain better positions in organic search. As a result those sites who relied on these activities for natural search visibility are dropping out of the search rankings or engaged in industrial grade disavow activities. Read the rest of this entry »
Technology company Intelligent Positioning today launches its new SaaS organic search intelligence tool, Pi Datametrics. The new platform offers enterprise class natural search technology, empowering brands, corporations and marketers to control and improve their online search visibility and social performance.
As Intelligent Positioning’s previous mobile traffic statistics have revealed, mobile traffic to websites within all sectors is increasing exponentially, whilst desktop traffic is declining. We found that over the course of 2013 mobile traffic increased from a 22.8% share to a 37% share of web visits on the sites polled. From our research we were able to predict mobile traffic will overtake desktop traffic by June 2013 if the current growth rate continues.
Intelligent Positioning have conducted a poll of mobile traffic share, compared to desktop traffic share over the course of 2013. We used our rich Analytics data, affording us data comprised of over 175 million visits in 2013 for the survey.
- Mobile (tablet and smartphone) share of traffic increased from 22.8% to 37% in 2013
- Desktop’s share of traffic decreased from 77.3% to 62.9% in 2013
- Over a third of all traffic is now on a handheld mobile or tablet device
- Desktop’s share of traffic dropped significantly in August
- Tablet traffic had peaks of share in May and December
- If rates continue, then mobile and tablet visits are set to overtake desktop during summer 2014.
We asked industry experts to give their opinions of the year 2013 and forecasts for 2014. The panel consisted of specialists across different fields of the digital industry offering expertise in PR, Branding, Journalism, publishing all across the categories of luxury, FMCG, Technology and showbiz.
Beci Wood, Online Showbiz Editor, The Sun (@beciwood)
Vicki Hughes founder and MD at specialist technology PR firm Fugu (@vickih)
Kate Hamer, Digital Director L’Oreal Consumer Products Division (@hamer30)
Carolina Nijenhuis Product Manager at Boat International Media
Best campaign of the year?
BW: Recent Virgin Atlantic TV advert. Once again Richard Branson’s team have magic’d up a great promo. It’s very clever as there is only one tiny reference to a plane, focusing instead on their brilliant customer service which for me is very important. I’m a huge fan of travelling and they would be my No.1 choice.
KH: I loved O2’s Be More Dog campaign. I thought they did a really great job of integrating all the channels plus it’s a brilliant motto for life! Dogs are way better than cats
Statistics from March to December 2013 show “not provided” keyword results are increasing in Google Analytics
A survey conducted by Intelligent Positioning in December has shown that keyword “not provided” in Google Analytics has grown by almost 30% since March. This research utilised our rich Analytics data consisting of around 175 million visits for the period surveyed. Using this information from a wide variety of sectors to study Acquisitions data in Analytics it becomes obvious “not provided” is being rolled out at a pace that is increasing rapidly.
Keyword Not Provided Methodology
The poll looked at nine websites of significant size from sectors including technology, beauty and retail. The average percentage of keywords “not provided” stood at a noteworthy 92.83% in the first week of December.
Data was taken from Google Analytics from week one of March, week one of July and week one of December to compare the increase throughout 2013. From this data we predict if growth continues at this rate keywords “not provided” will hit 100% within the next 3 months. Read the rest of this entry »
Amazon seems to be the I’m a Celebrity of the retail world in that they can’t stay out of the news. The retail group have made multiple headlines this week due to their alleged employment violations, drone testing and their massive financial success over Black Friday and Cyber Monday.
Amazon’s Best ever day
On “Cyber Monday”, the peak online shopping day before Christmas, Amazon UK sold 47 items per second racking up 4.1 million sales. Their most successful shopping day every peaked at 9.22pm with Kindles topping the best selling lists as well as one million clothing sales over the previous week, a long way from their humble book-selling origins. To meet this massive demand one lorry had to leave each of Amazon’s eight fulfilment centres every two minutes.