Posted By Holly Lloyd, August 14th, 2015

Does your online form look like something from the Department of Motor Vehicles?

I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms.

Web forms are a transaction. You need to look at them as an exchange of information for something of value you promise in your offer. When you don’t look at it as an exchange, you fail. Read the rest of this entry »

Posted By Holly Lloyd, July 17th, 2015

I sent some questions to Jared Field, PPC specialist at high street fashion retailer, REISS.

It’s an interesting time for the retailer, with increased numbers of stores and successful expansion into the USA. Read the rest of this entry »

Posted By Holly Lloyd, July 16th, 2015

A few weeks back we published the mammoth (yet easy to digest) SEO Best Practice Guide.

None of this would have been possible had it not been for the expert contributors who shared their knowledge developed from working at the sharp end of search.

Over the next few weeks I’ll be asking some of our contributors for their thoughts on search. Read the rest of this entry »

Posted By Holly Lloyd, May 21st, 2015

Technology company Intelligent Positioning today announced that Mercia Fund Management has invested a significant six figure sum to support the SaaS organic search intelligence tool, Pi Datametrics.

Pi Datametrics offers enterprise class natural search technology, empowering brands, corporations and marketers to control and improve their online search visibility and social performance.

Developed in response to real clients’ needs, Pi Datametrics enables editors, webmasters and planners alike to make intelligence based business decisions. The platform is already being used daily by brands such as BSkyB, River Island, M&S, L’Oreal, Invesco and more.

Building on a unique database of more than 26 billion lines of search data, Pi Datametrics offers global business marketing intelligence for ecommerce sites, publishers and major brands. It is primed to allow users to identify and respond to algorithmic changes as well as increase visibility, traffic and sales.

Read the rest of this entry »

Posted By Holly Lloyd, December 23rd, 2014

We asked some industry experts to give their opinions on 2014 and their forecasts for 2015 – some of them even got back to us. The panel consisted of specialists across different fields of the digital industry including:

Graham Charlton, Chief Editor, Econsultancy (@gcharlton)

Christ Lorimer, SEO Manager, River Island (@Chris_T_Lorimer)

Sam Silverwood-Cope, CMO and Co-Founder of Pi Datametrics (@scopey123)

John Barker, Head of Social Media (@JohnTBarkerRead the rest of this entry »

Posted By Holly Lloyd, December 4th, 2014

website-article- (1)

Case Study: Sky Movies Site Migration


The Client

The UK’s largest pay TV broadcaster, BSkyB and IP have been working together since 2008 delivering strategic direction as well as day to day consultancy and analytics. Sky Movies is one of BSkyB’s largest web assets and a leader in terms of traffic, opinion and brand recognition within the movie industry.

Read the rest of this entry »

Posted By Holly Lloyd, September 19th, 2014

On Friday 12th September a collective of agencies, in-house marketing teams and business owners travelled to Brighton for the world famous BrightonSEO conference at the Brighton Dome.

Back by popular demand our very own CTO, Jon Earnshaw gave a fantastic talk at 11am in the Studio Theatre. Jon discussed the four different aspects of cannibalisation and how to spot it using our SEO  platform:

1) Internal cannibalisation
2) Sub-domain Conflict
3) International Conflict
4) Semantic Flux

Jon also discussed the importance of daily tracking rather than weekly, as we know a lot can happen within 7 days.

A range of examples were used throughout the talk: Internal cannibalisation examples; Ryanair, Ebay and The Daily Mail, Sub-domain conflict examples; Ladbrokes and Oasis, International conflict example; Hotels in Michigan and Semantic flux examples; Currys, PC world, Smile and the Co-operative.

Jon Earnshaw BrightonSEO

Posted By Sam, August 27th, 2014


Is using sub-domains affecting your SEO performance? We get asked a lot of questions regarding the usage of subdomains in a URL strategy and site architecture. Such as:

  • Is a url structure on sub-domains the right way forward?
  • My sub-domains seem to be conflicting each other?
  • Why is one sub-domain appearing in the results but my other sub-domains are not?
  • Should I use sub-domains or sub-directory structure on my site?

In our series of blog posts we’ve identified 4 different types of cannibalisation or flux: 1) Internal keyword cannibalisation 2) sub-domain cannibalisation 3) International site and domain conflict 4) Family semantic flux

Here we talk about Sub-domain conflict and how a legacy strategy of sub-domains could seriously be damaging your SEO performance.

The best tool for identifying Sub-domain cannibalisation is without question Pi Datametrics.

Let’s go through the reasons behind using sub-domains and the possible issues they create in terms of SEO. Read the rest of this entry »

Posted By Fran Weddle,

share coke

From mindless doodles to large scale graffiti to even the incarcerated carving into their cell wall; humans have an innate obsession to their own name. We can all recall the juvenile glee and thrill we experienced as children upon finding our names on Alice bands, novelty notebooks or pens. The connection we then naturally formed with these inanimate objects; the feeling of ownership and recognition, manifested itself into a sense of responsibility to purchase the item bearing your name. It is this amalgamation between consumer and the consumer’s identity that has formed the backbone to Coca Cola’s summer campaign.

Coca Cola’s decision to drop their own brand name from the side of their bottles and instead choose to brand their own product with customer names has, in turn, seen massive social media traffic boosting their online presence. With the tag line #shareacoke consumers are encouraged to share pictures of themselves with their personalised bottles. Read the rest of this entry »

Posted By Sam, July 31st, 2014

cannibalisation conflitWhy is Google returning the wrong page on my site for a search term? Your site is affected by keyword cannibalisation.

Internal keyword cannibalisation is one of the major issues if not the single major issue that affects search engine positions. The paradox is, is that you will usually only tend to notice it if you are committed to the SEO of your site.

You may think that you have everything in place in terms of links, headers and content etc, but cannibalisation can easily occur and could hamper your site significantly and lose you strong positions. What i also know is that cannibalisation happens to even the very best of sites, with detailed content strategies and acute SEO understanding.

The best tool for identifying keyword cannibalisation is without question Pi Datametrics.


Read the rest of this entry »