Avinash Kaushik of Google recently said “Social Media is like teen sex. – Everyone wants to do it but nobody knows how. When it is finally done there is surprise it’s not better.”

I would add that like when you are a teenager – there seems to be a lot of it about, everyone seems to be talking about it, older people warn you it is all that is going on, but you don’t actually seem to be seeing that much of it.

There are 100s of websites out there that require a lot of hard work to get any modicum of acceptance within and therefore any real return on that time investment. We all hear about linked-in and Twitter, but how many individuals have actually got more from those than if they had spent the time networking or shouting out to friends in the old fashioned way? A strategic concerted approach is needed for a real return.