Comments on: The Immediacy and Power of Social Media http://www.intelligentpositioning.com/blog/2009/06/the-immediacy-and-power-of-social-media/ SEO web development social media consulting Thu, 17 May 2012 11:13:40 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sam http://www.intelligentpositioning.com/blog/2009/06/the-immediacy-and-power-of-social-media/#comment-3612 Sam Sat, 27 Jun 2009 23:59:19 +0000 http://www.ip-seo.com/latest/?p=750#comment-3612 Nancy - i totally agree. Too many companies set up websites wanting people to come to them, without taking part or offering something back. The internet as a whole is about participation. Good article Garry. Nancy – i totally agree. Too many companies set up websites wanting people to come to them, without taking part or offering something back.

The internet as a whole is about participation. Good article Garry.

]]> By: Nancy http://www.intelligentpositioning.com/blog/2009/06/the-immediacy-and-power-of-social-media/#comment-3557 Nancy Fri, 26 Jun 2009 11:10:06 +0000 http://www.ip-seo.com/latest/?p=750#comment-3557 Great piece. I think you have it exactly right here - the value of Twitter and similar tools lies in their ability to create dialogue rather than as a vehicle for broadcast. We hear so much about social media and its benefits that organisations are falling over themselves to get a presence without realising that success is not such an easy thing to achieve. Here's an interesting article on brands who have failed to harness the power of Twitter. http://www.revolutionmagazine.com/news/903730/Twitter-FAIL-8-worst-brands-worlds-hottest-microblog/ What's important is that most of these brands have failed for the same reason - they used twitter as an opportunity to talk about themselves and their products without engaging with their followers. Great piece. I think you have it exactly right here – the value of Twitter and similar tools lies in their ability to create dialogue rather than as a vehicle for broadcast. We hear so much about social media and its benefits that organisations are falling over themselves to get a presence without realising that success is not such an easy thing to achieve.

Here’s an interesting article on brands who have failed to harness the power of Twitter.
http://www.revolutionmagazine.com/news/903730/Twitter-FAIL-8-worst-brands-worlds-hottest-microblog/

What’s important is that most of these brands have failed for the same reason – they used twitter as an opportunity to talk about themselves and their products without engaging with their followers.

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