Financial SEO and consultancy – Introducing AXA-IM
Background
AXA is one of the largest and most recognisable Asset Management companies in the world, managing €516 billion of assets globally. With offices in over 20 countries AXA-IM is part of the larger AXA-Group, a world leader in financial protection and wealth management.
AXA offers its services to Institutional Investors, consultants and professional advisors.
Challenge
Though AXA do not directly sell online the Investment Management company look to Natural Search as a positive brand awareness activity. AXA need to be prominent in Google for the main category search terms as well as the different funds offered to Financial Advisors. Knowing the product was available and supported in search would help with wider customer touch-points and support the overall brand architecture.
Solution
From the outset Intelligent Positioning has offered AXA a combination of online consultancy, search analytics and data, plus natural search optimisation recommendations. The web analytics covers positioning reports based on the whole sector including competitor analysis which covers multiple search engines across nations. The initial aim was to focus on general category terms such as “Investment Manager”, which investors and advisors would be searching for. With AXA’s European offerings IP look to optimise the relevant sites for globally recognised search terms as well as country specific terms that are highly competitive in the industry and give high quality brand positioning.
Result
AXA have consistent page one positions for many financial terms including “Investment Management” and major Fund and Bond terms.
We look forward to continued success with AXA-IM both optimising their online assets and increasing brand awareness.
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