Sam Silverwood-Cope
Social Media Director | Co-Owner
Director and co-owner of IP, Sam has over 15 years of experience in advertising, PR and online marketing. Before developing and running Social Media at IP, Sam was an award winning copywriter writing for brands such as Nike, Orange and Coca-Cola for agencies in London and Hong Kong. Now, in between product development, Sam manages blogger networks, runs social media training courses and was recently on the BAFTA jury for the Digital Creativity Award.
Pete_E
Yes, good suggestion. It could help some of my claims. We used Google because here in the UK its got a 90% share.
“Could it simply be that the big Wiki ticks all the SEO boxes and deserves these rankings?”
Yes on the whole i think it does. Wiki is an ideal structure and has huge amounts of links. But in some cases (Such as “Air” highlighted above) Google really is throwing up pages that don’t tick these boxes.
Furthermore, Wiki doesn’t tick many of the social signals that Google demands. So in a way it is going against some of its own stipulations.
So doing a Yahoo search, which doesn’t use as many of these signals would be interesting.
Thanks for the comment
Sam
DennisG – i’m just publishing the results of our research.
I didn’t at any point say that 1,000 searches should prove a conclusive outcome. But it surely sheds some light? I am more than aware how many searches are done on a daily basis, across countless industries and topics. But take a look at the data. Read the words, and see the large amount of different areas that are covered here.
Yes it would be great to do more searches and we’ll do more in due course, in separate languages.
You can help if you want, positive feedback is always welcome.
Hi Alec did you read the full article?
I wanted to choose RANDOM words.
What came up was words from many different spheres: clothing, food stuff, financial products as well as many randomly found brand names: Boots, Air, Puma, Bench.
These terms are all searched millions of times a day and are hugely competitive.
Yes i’d love to search 1 million terms. Fancy coming in and giving us a hand?
And what do you mean “It’s not as if Google has any opinion on Wikipedia” – of course it does. Why else would we see it on page one so often. Wikipedia is my single favourite website on the internet. But there are many pages where it is appearing much higher than it should. As i said this is either down to laziness or something else. This study was just to shed some light on this area.
Yes fair comment Ahmed. Thanks for the facts. Hopefully now that the old regime has been quashed, greater freedom and access to broadband and social networks can also be gained.
Data is everything. It amazes me that only 35% of corps believed that their strategies rested on unique and powerful insights. Maybe it’s the “unique” bit. Are we all following each other and believing the same guff?
Fabulous data. Everyone seems to be buying links at the moment. It just needs Google to put its foot down for Natural Search to return to the SERPS