Analytics and Technology
Our Clients Have Some Fantastic Success Stories
Posted By Sam,
March 1st, 2013
Our clients love using our SEO software almost as much as the results they get from them.
How does it work?
We deliver monthly natural search recommendations to our clients, which are supported by our unique SEO tracking tools and software. We have a proven track record of delivering the results our clients are after through better, more effective SEO and social interaction. (more…)
The Relevance of an Holistic Approach to Web Strategies
Posted By Donatella Padua,
January 17th, 2013
The web is a complex environment. Complexity originates from specialisation, differentiation and integration.
Adam Smith, in his The Wealth of Nations, maintains that the Industrial Revolution has brought with it a process of specialisation of labour, by progressively differentiating roles within work processes. This course is responsible for positive impacts in the overall levels of efficiencies of work. Smith takes the example of a pin, showing how it requires ten different persons to efficiently produce it.
The same process involves our digital society, whose accelerated evolution behind the growth of technology brings a ‘structural differentiation’. Society, on the web, acts as a human organism, dynamically selecting, creating and evolving to satisfy emerging social needs. This process brings high levels of specialization of the body ‘organs’. (more…)
The Value For Engagement
Posted By Sam,
September 28th, 2012
The Value For Engagement is a new marketing study and book by Donatella Padua, which looks into the elements of Trust, Social Relations and Engagement in understanding customer behaviour on the internet. Donatella is a professor of Marketing and a close friend of Intelligent Positioning’s, who heads up the IP Research Centre, the book, The Value for Engagement is published by Palgrave Macmillan.
Garry Titterton, CEO of IP wrote this foreword for the book:
Brand Trust and Its Value
Few things help an individual more than to place responsibility upon him, and to let him know that you trust him. ~Booker T. Washington
At the time of writing, the world is suffering from a severe lack of trust. The economic crisis has underpinned just how central trust is in our lives. It is at the very foundation of our existence, of how we operate in our daily lives. As social creatures, we humans, without trust in our relations with others, lack the all important feelings of security and optimism that drive our sense of wellbeing. It can be argued that when people have a sense of wellbeing, it leads to peace and prosperity and without it, suspicion and conflict sow the seeds of disharmony. (more…)
Focussed Data and Insight – The Foundations of a Competitive Advantage
Posted By Garry,
September 6th, 2012
The key to unlocking a powerful strategy is to ask a simple question: what is our competitive advantage?
As Jack Wech once notably stated, “if you don’t have a competitive advantage, don’t compete.” If you know your competitive advantage then you are aware of how the company can compete and make money. Today, companies have the opportunity to generate a vast amount of data but much of it is stored away for later retrieval (that somehow doesn’t happen). When it does, there is a shocking lack of desire to work at revealing insights that will provide them with a strong competitive advantage.
In a recent survey by McKinsey, only 35% of 2,135 global executives believed that their strategies rested on unique and powerful insights. In addition, only 14% of executives surveyed placed novel insights among the top three strategic influencers of financial performance. McKinsey offered that one likely reason was that widespread availability of information and the adoption of similar sophisticated strategy frameworks create the impression that “everyone knows what we know and is probably analyzing the data in the same way that we are.” (more…)
Google Chrome overtakes Internet Explorer worldwide
Posted By Sam,
May 21st, 2012
It looks like it’s the end of Microsoft’s domination in worldwide web browser usage with Google Chrome usurping IE. According to StatCounter the most used web browser in the world is now Google Chrome overtaking Microsoft’s Internet Explorer and accruing 31.88% of the share of users compared to IE’s 31.47%.
Google Chrome’s recent rise has been verging on the rampant, gaining major ground on IE over the last 12 months. Google’s advance and IE’s decline has been extremely rapid within this area with Microsoft losing 25% of ground on Google in less than a year. This decline by Microsoft could in some way be linked to a similar decline in PC sales, the device to many that is synonymous with Windows and the IE family of web browsers.
Worldwide web browser share - Google overtakes IE
Google overtakes IE across the world according to StatCounter.
What is Big Data and the Big Data Revolution?
Posted By Sam,
May 8th, 2012
Almost every minute of the day you are adding to the world’s vast reservoir of Big Data, reported the Today programme on BBC Radio 4.
As individuals and organisations we are using more and more data. There is so much data being generated the rewards are huge for the companies that can analyse it all and better predict our buying habits and behaviour. Previously utilising this data would only be available to the biggest companies.
Intelligent Positioning is one of these such companies. We use vast amounts of data everyday to better understand website performance and what it takes to perform well in the search engines for 100,000s of keywords across scores of countries. We are part of this new big data revolution. (more…)
Big Data and SEO Technology = the Global Future of Search
Posted By Garry,
April 4th, 2012
With daily news regarding Google’s personalisation changes coupled with forecasts by companies such as Forrester stating that the SEO technology market will exceed $600 million by 2016 in the United States alone, Intelligent Positioning feels perfectly placed.
We’ve seen huge opportunities and technology advances in natural search that are compelling search marketers to turn to SEO platforms to gain the upper hand. Because of that we are therefore strongly accelerating IP’s software development program in 2012.
Our agile technology infrastructure gives brand managers peace of mind knowing millions of dollars won’t be lost when search engines like Google make changes to satisfy consumer interests. This is supported by strong endorsement and results from top global clients such as BSkyB, Alitalia, AXA, Pearson (FT) and now publishing group, IPC. (more…)
‘Keyword not provided’ impact in Google Analytics
Posted By Andy,
March 28th, 2012
We’ve been asked by a lot of people “What is Keyword Not Provided” in Google Analytics?”
In order to make our searches ‘safer’ Google announced in October 2011 that it would start to encrypt searches for users who were logged in to their Google account through Google.com. This would include their subdomains such as Google Plus. This has since rolled out in the UK as of March 5th and I wanted to document the initial impact of the change for webmasters and brand managers.
Truly Global Natural Search Application Suite
Posted By Sam,
March 13th, 2012
Intelligent Positioning offers the world’s first truly global and real-time response SEO product, based on its award-winning Intelligent Platform for all your Social and Search needs
Intelligent Positioning is the unrivalled leader in global real-time Natural Search technology, empowering brands, corporations and marketers, big and small, to give greater control and improve SEO performance and social presence while delivering a higher ROI. (more…)
Digital Marketing Research Round-Up 2011
Posted By Garry,
December 19th, 2011
Several important pieces of research have been published over the past few months from Forrester, Gartner, and McKinsey. They point to a digital media and tools sector that is rapidly growing in importance. These research documents and surveys demonstrate that Intelligent Positioning is continually anticipating the needs of business in the digital sector.
Forrester US Interactive Marketing Spend
Forrester research carried out in the field in August 2011 opens by estimating that advertisers will spend US$ 77 billion on interactive marketing by 2016. That is as much as they spend on Television advertising today. They estimate that search, display, mobile, email, and social media will grow to 26% of all advertising spend as they become embedded in the marketing mix.
(more…)