Analytics and Technology
What is Big Data and the Big Data Revolution?
Posted By Sam,
May 8th, 2012
Almost every minute of the day you are adding to the world’s vast reservoir of Big Data, reported the Today programme on BBC Radio 4.
As individuals and organisations we are using more and more data. There is so much data being generated the rewards are huge for the companies that can analyse it all and better predict our buying habits and behaviour. Previously utilising this data would only be available to the biggest companies.
Intelligent Positioning is one of these such companies. We use vast amounts of data everyday to better understand website performance and what it takes to perform well in the search engines for 100,000s of keywords across scores of countries. We are part of this new big data revolution. (more…)
Big Data and SEO Technology = the Global Future of Search
Posted By Garry,
April 4th, 2012
With daily news regarding Google’s personalisation changes coupled with forecasts by companies such as Forrester stating that the SEO technology market will exceed $600 million by 2016 in the United States alone, Intelligent Positioning feels perfectly placed.
We’ve seen huge opportunities and technology advances in natural search that are compelling search marketers to turn to SEO platforms to gain the upper hand. Because of that we are therefore strongly accelerating IP’s software development program in 2012.
Our agile technology infrastructure gives brand managers peace of mind knowing millions of dollars won’t be lost when search engines like Google make changes to satisfy consumer interests. This is supported by strong endorsement and results from top global clients such as BSkyB, Alitalia, AXA, Pearson (FT) and now publishing group, IPC. (more…)
‘Keyword not provided’ impact in Google Analytics
Posted By Andy,
March 28th, 2012
We’ve been asked by a lot of people “What is Keyword Not Provided” in Google Analytics?”
In order to make our searches ‘safer’ Google announced in October 2011 that it would start to encrypt searches for users who were logged in to their Google account through Google.com. This would include their subdomains such as Google Plus. This has since rolled out in the UK as of March 5th and I wanted to document the initial impact of the change for webmasters and brand managers.
Truly Global Natural Search Application Suite
Posted By Sam,
March 13th, 2012
Intelligent Positioning offers the world’s first truly global and real-time response SEO product, based on its award-winning Intelligent Platform for all your Social and Search needs
Intelligent Positioning is the unrivalled leader in global real-time Natural Search technology, empowering brands, corporations and marketers, big and small, to give greater control and improve SEO performance and social presence while delivering a higher ROI. (more…)
Digital Marketing Research Round-Up 2011
Posted By Garry,
December 19th, 2011
Several important pieces of research have been published over the past few months from Forrester, Gartner, and McKinsey. They point to a digital media and tools sector that is rapidly growing in importance. These research documents and surveys demonstrate that Intelligent Positioning is continually anticipating the needs of business in the digital sector.
Forrester US Interactive Marketing Spend
Forrester research carried out in the field in August 2011 opens by estimating that advertisers will spend US$ 77 billion on interactive marketing by 2016. That is as much as they spend on Television advertising today. They estimate that search, display, mobile, email, and social media will grow to 26% of all advertising spend as they become embedded in the marketing mix.
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A Year in Dev.
Posted By Daniel,
It’s been a busy year for the Development team. In 2011 we designed, built and managed a number of important sites. Here are some of the highlights.
Independent Boutique: Fashion E-Commerce
Categories: B2B, B2C, CMS, SEO, e-commerce, faceted navigation
An online fashion marketplace allowing British designers to sell as a collective under the Independent Boutique banner. It’s a start-up business in the hardest category of all yet the site is now well established with over 70 UK independent fashion brands trading. IP’s marketplace solution was built from the ground up in consultation with our Search and Social Media teams ensuring performance, SEO best-practice and social integration from the outset.
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Mobile phones are more popular than toothbrushes
Posted By Garry,
November 21st, 2011
According to the Mobile Marketing Association, of the 7 billion people on the planet, 4.8 billion own a mobile phone, whereas only 4.1 billion own a toothbrush.
This dramatic rise in the popularity and use of the mobile phone is brought into perspective in research carried out by Nielsen. It reveals that growth of the iPhone was ten times faster than that of America Online. Furthermore, in a survey by Morgan Stanley, mobile dependency is highlighted in the fact that 91% of people who own a mobile have it within arms reach 24/7.
It doesn’t seem that long ago when my mobile phone looked and felt more like a clunky brick than a designer accessory. It had an aerial longer than that on my car. (more…)
Intelligent Positioning new Technology Platform empowers AXA-IM
Posted By Daniel,
November 14th, 2011
AXA is one of the largest and most recognisable Asset Management companies in the world, managing €516 billion of assets globally.
With offices in over 20 countries AXA-IM is part of the larger AXA-Group, a world leader in financial protection and wealth management.
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Gold! Most expensive iPad in the World
Posted By Sam,
November 2nd, 2011
Fancy a gold iPad? Or even a T-rex Gold iPad? The world’s most expensive iPad (and technology product full stop) could be yours for the price of a 4 bedroomed Mayfair luxury flat.
Unless it’s some cruel PR stunt that is getting Apple geeks everywhere excited then the iPad in question is customised with gold, diamonds and shavings of Tyrannosaurus rex bone and is believed to be the world’s most expensive gadget.
Grown men in the Intelligent Positioning office have salivated just at the thought of this device which is reportedly created by British luxury goods specialist Stuart Hughes. They are the same team who stated recently that they had been commissioned to create a gold super yacht by a “Malaysian Businessman”.
Despite the hefty price tag, the world’s most expensive technological device and gold iPad still can’t play flash or has a USB port.
Onlive Launches for the UK
Posted By james,
September 23rd, 2011
Almost a year and a half after we posed the question ‘Onlive set to change the way we play our games, but will it work?’, Onlive finally goes live in the UK.
Since our last blog post on Onlive, the ‘Cloud’ has become the main buzzword of the top I.T companies in the world today. Cloud computing has many forms depending on the requirements. (more…)