Design and Development
How “Big Data” is Transforming Digital Marketing
Posted By Sam,
April 5th, 2012
Big Data is the catch word of the moment. As the Internet metrics such as click-through rates, bounce rates, impressions or page views become commonly understood by large proportions of the business community, the role of marketing has transformed into the science of big data analysis. (more…)
IPS Specials Website Launches
Posted By Andrew Mabbott,
February 24th, 2012
IPS Specials provides pharmaceutical specials and special obtains to pharmacists across the UK. Intelligent positioning were commissioned to update the company’s web presence and develop an online order processing facility.
A Year in Dev.
Posted By Daniel,
December 19th, 2011
It’s been a busy year for the Development team. In 2011 we designed, built and managed a number of important sites. Here are some of the highlights.
Independent Boutique: Fashion E-Commerce
Categories: B2B, B2C, CMS, SEO, e-commerce, faceted navigation
An online fashion marketplace allowing British designers to sell as a collective under the Independent Boutique banner. It’s a start-up business in the hardest category of all yet the site is now well established with over 70 UK independent fashion brands trading. IP’s marketplace solution was built from the ground up in consultation with our Search and Social Media teams ensuring performance, SEO best-practice and social integration from the outset.
(more…)
InStyler choose IP advanced SEO Platform after 5m US sales
Posted By Sam,
November 23rd, 2011
Intelligent Positioning, the world’s first truly global SEO platform provider announced that it was selected by Instyler to deliver scalable and ROI driven natural search solutions to their global business needs through IP’s leading global SEO platform Intelligent Platform. (more…)
New E-Commerce Build: Prana Skincare Range Hits the UK
Posted By Andrew Mabbott,
October 7th, 2011
Previously only available through a US-based site, the Prana range of revolutionary skincare products can now be found at exclusive UK distributor Prana Skincare. Prana’s product range features anti-ageing, acne, rosacea and hyper-pigmentation treatments, developed with a focus on natural, organically produced ingredients in line with fair trade values.
IP produces bespoke website for leading recruitment agency
Posted By Daniel,
September 16th, 2011
Maxwork S.p.A is one of Italy’s leading recruitment and human resources consultancies. With over 20 offices across the country, and rapidly growing, it was essential to build a website that worked as a central consolidated resource for clients, job searchers and Maxwork employees.
The, rapidly growing, Intelligent Positioning web development unit, teamed up with the Natural Search (SEO) team and Social Media team to plan and design a solution that met all the briefed requirements and went further to anticipate the needs of future growth and operational stability. (more…)
The Sun Newspaper hacked and redirected to LulzSec
Posted By Sam,
July 18th, 2011
The Sun Newspaper hacked. TheSun.co.uk owned by News International and Rupert Murdoch has been hacked and is now redirecting to the Twitter feed of a Lulzsec – twitter.com/lulzsec
Lulsec claims to be: Lulz Security® (LulzSec), the world’s leaders in high-quality entertainment at your expense.
And at time of writing Lulsec had 297,000 followers on Twitter.
In his most recent post Lulsec states clearly that he is having fun hijacking and hacking The Sun website:
“We have Joy we have fun we have messed up Murdoch’s Sun”
Others, such as @thatguynamedtom have tweeted that they find this “Hilarious”.
With all the media saga going on for News Corp, it now looks like The Sun is being targeted by more independent groups.
The hacker group has recently attacked several high-profile websites on companies such as Sony and Nintendo. However, it did say it was disbanding, but has obviously come back for one more foray.
How to Move Website Hosting without Downtime
Posted By Andrew Mabbott,
April 27th, 2011
There are occasions when migrating a website is unavoidable – the site may have outgrown its existing hosting or the hosting company might have become unreliable. A common issue in this situation is the time taken for a domain name to fully switch IP addresses. Here we take a look at how to minimise this transition time.
Website Structure in Google: Structure is King
Posted By Andy,
April 7th, 2011
Any SEO that disregards the importance of website structure should probably find a new day job, as the hierarchical layout and markup of your website can play a massive part in your keyword rankings in Google and other major search engines.
Mid way through last year I noticed that a page on one of my websites that I was working on was being returned for a competitive search term that you would have expected the homepage to return for. Looking at the top level navigation, it was quite clear as to why Google was now returning this page as the term was being used in the anchor text. The following blog looks at the necessary steps taken to improve the user journey, search engine rankings whilst also improving the position of additional keyword terms that better suited the destination page.
Independent Fashion Site Goes Live
Posted By Andrew Mabbott,
March 22nd, 2011
Independent Boutique is an online store for women’s fashion and accessories, showcasing work from the best independent British designers. By selling together through a single platform, designers are able to reach a larger audience, while fashion-conscious shoppers get instant access to the rich talent and creativity the UK fashion industry has to offer through a single-branded environment.