Design and Development
Sometimes you catch glimpse of one too many similar news stories within a fairly small subject area, and think that behind the scenes there must be some blanket policy to push through everything and anything that’s relevant with little regard for contradiction or accuracy.
Health is an important topic to most individuals, a fact known and seized upon by the popular media. Consumers are obsessed with thinking they know what is good for them and what will cause them harm, because that of course is the secret to why we’re living so long, and why we take such good care of ourselves. Being able to opine “you shouldn’t do that, it’s bad for you” is part of the know-it-all’s core skillset. But where do these speculations typically come from?
The web is a complex environment. Complexity originates from specialisation, differentiation and integration.
Adam Smith, in his The Wealth of Nations, maintains that the Industrial Revolution has brought with it a process of specialisation of labour, by progressively differentiating roles within work processes. This course is responsible for positive impacts in the overall levels of efficiencies of work. Smith takes the example of a pin, showing how it requires ten different persons to efficiently produce it.
The same process involves our digital society, whose accelerated evolution behind the growth of technology brings a ‘structural differentiation’. Society, on the web, acts as a human organism, dynamically selecting, creating and evolving to satisfy emerging social needs. This process brings high levels of specialization of the body ‘organs’. (more…)
Working closely with our in-house SEO team puts IP’s development team in a leading position when it comes to generating search-accessible localised content that works.
Recently we were asked to create a location search facility for a company offering virtual offices across the UK. We present this as an example of an approach with wider applications, for example ATMs, schools, or indeed any type of business with with multiple offices, branches and stores.
It’s been a busy year for the Development team. In 2011 we designed, built and managed a number of important sites. Here are some of the highlights.
Independent Boutique: Fashion E-Commerce
Categories: B2B, B2C, CMS, SEO, e-commerce, faceted navigation
An online fashion marketplace allowing British designers to sell as a collective under the Independent Boutique banner. It’s a start-up business in the hardest category of all yet the site is now well established with over 70 UK independent fashion brands trading. IP’s marketplace solution was built from the ground up in consultation with our Search and Social Media teams ensuring performance, SEO best-practice and social integration from the outset.
Previously only available through a US-based site, the Prana range of revolutionary skincare products can now be found at exclusive UK distributor Prana Skincare. Prana’s product range features anti-ageing, acne, rosacea and hyper-pigmentation treatments, developed with a focus on natural, organically produced ingredients in line with fair trade values.
Maxwork S.p.A is one of Italy’s leading recruitment and human resources consultancies. With over 20 offices across the country, and rapidly growing, it was essential to build a website that worked as a central consolidated resource for clients, job searchers and Maxwork employees.
The, rapidly growing, Intelligent Positioning web development unit, teamed up with the Natural Search (SEO) team and Social Media team to plan and design a solution that met all the briefed requirements and went further to anticipate the needs of future growth and operational stability. (more…)
The Sun Newspaper hacked. TheSun.co.uk owned by News International and Rupert Murdoch has been hacked and is now redirecting to the Twitter feed of a Lulzsec – twitter.com/lulzsec
And at time of writing Lulsec had 297,000 followers on Twitter.
In his most recent post Lulsec states clearly that he is having fun hijacking and hacking The Sun website:
“We have Joy we have fun we have messed up Murdoch’s Sun”
Others, such as @thatguynamedtom have tweeted that they find this “Hilarious”.
With all the media saga going on for News Corp, it now looks like The Sun is being targeted by more independent groups.
The hacker group has recently attacked several high-profile websites on companies such as Sony and Nintendo. However, it did say it was disbanding, but has obviously come back for one more foray.