SEO and Search
Sometimes you catch glimpse of one too many similar news stories within a fairly small subject area, and think that behind the scenes there must be some blanket policy to push through everything and anything that’s relevant with little regard for contradiction or accuracy.
Health is an important topic to most individuals, a fact known and seized upon by the popular media. Consumers are obsessed with thinking they know what is good for them and what will cause them harm, because that of course is the secret to why we’re living so long, and why we take such good care of ourselves. Being able to opine “you shouldn’t do that, it’s bad for you” is part of the know-it-all’s core skillset. But where do these speculations typically come from?
Take The Kardashians for example. No matter how much you despise something or know how damaging it can be to the bigger picture, they always come back, to your annoyance. Well, in the SEO community (in the financial sector in particular), we’ve seen an ugly friend rear their ugly head once again – the EMD. Although, not to be confused with a digital sexually transmitted disease, the EMD is an acronym for ‘Exact Match Domains’ – so websites that rank well, simply by having the name of the keyword within the domain itself.
We also have a PMD (a not so serious one), which is ‘Partial Match Domains’, who have also come juggernanuting back into the fold. Here, I am to explore the return of the EMD in the UK within different sectors and offer some possible insight into why this may have happened.
We all know that over the last few years the High Street has taken a battering with a combination of economic downturn and the rise of a new competitor marketplace online. However it would be wrong to look at this homogeneously as the High Street versus Online. Online retail sales have trebled in the past 6 years, however they still ‘only’ account for 11% of all retail sales. (see image from emarketer)
How much do we all spend online globally? Well this year, according to research from emarketer e-commerce sales worldwide broke the $1 Trillion mark for the first time. To put that into some sort of context, $1 trillion is roughly the entire GDP of Indonesia or 20 year’s of revenue (at current values) for Google Inc.
Despite the worldwide slump and recession hitting many countries, 2012′s Global e-commerce spend saw a growth of 21%. The three biggest nations, in terms of total spend were USA, UK and Japan, with China set to take second place over the next couple of years. In terms of region growth, Asia Pacific, with a surging China and newly active Japan, is set to overtake a recession hit western Europe.
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Searches in UK search engines are up, and up a lot. After a record December 2012, the first month of 2013 continued in the same vain, seeing a massive 18% increase in searches on the major UK search engines compared to January 2012 reports Hitwise.
That rise equates to 2.7billion searches with an increase of 400million searches made by people in the UK on search engines such as the dominant Google plus others such as Bing, Yahoo and Ask.
Perhaps there is nothing better than a high budget TV epic, with beautiful photography to boost a country’s travel industry.
The New Zealand Tourist board famously felt a huge influx of travellers after the Lord of The Rings trilogy, where the film shows off the glorious landscapes of the South Island.
Intelligent Positioning client and Italy’s largest airline, Alitalia has reported that their online traffic has increased substantially over the last 12 months, so much so that this has contributed to revenue increases for the group. Revenues in the first 8 months of 2012 have gone up by 30%, a proportion of this has been attributed to better search engine presence in Google UK and Google IT. (more…)
It wasn’t too long ago that we ran a test to see how Google reduced the amount of EMDs (exact match domains) and PMDs over the past three years. We concluded that this was a change that occurred over twelve months, rather than overnight and Google had been actively trying to reduce the strength assigned to EMDs and PMDs within the SERPs.
Over the past two weeks, I’ve noticed in one sector, the inclusion of a number of PMDs that really should not be on page one.