SEO and Search
Google Penguin Winners and Losers
Posted By Daniel,
May 17th, 2012
It has been spoken about for a long time – searchers and web optimisers alike have been longing for an algorithm update to clear out the spammy one-trick theme pony websites built on bulk links with little authority.
Google Glasses, interesting. Parody much better.
Posted By Sam,
April 5th, 2012
Do you remember Tomorrow’s World on the BBC? It was a TV programme that looked into the future and gave 5 minutes of time to crazy inventors from the home counties. It was all about predictions for the future such as people taking hovercrafts to work or even watching mini TVs built into their sunglasses.
Well one of these things looks like its close to being built by Google’s secretive X Lab – and it’s not the hovercraft.
The invention in question is called Project Glass, where Google released photos and posted a video to YouTube to preview the company’s long-rumoured activity in the spectacle business.
What is Google Project Glass?
Well Project Glass looks like Google is attempting to give everyone total, uninhibited access to all its clever applications (such as Maps and Google+ etc) in a pair of glasses – while you walk down the street. Have a look at this typical Google-style promotion video, where the guy in question uses all the services to the betterment of his existence.
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How “Big Data” is Transforming Digital Marketing
Posted By Sam,
Big Data is the catch word of the moment. As the Internet metrics such as click-through rates, bounce rates, impressions or page views become commonly understood by large proportions of the business community, the role of marketing has transformed into the science of big data analysis. (more…)
‘Keyword not provided’ impact in Google Analytics
Posted By Andy,
March 28th, 2012
We’ve been asked by a lot of people “What is Keyword Not Provided” in Google Analytics?”
In order to make our searches ‘safer’ Google announced in October 2011 that it would start to encrypt searches for users who were logged in to their Google account through Google.com. This would include their subdomains such as Google Plus. This has since rolled out in the UK as of March 5th and I wanted to document the initial impact of the change for webmasters and brand managers.
Who won on Mothers Day in SEO?
Posted By Sam,
March 16th, 2012
Mothers Day is big. And not just when you miss it and your dear Mum gives you the guilty treatment. It is nowadays a major day in the gift calendar and not just a day to pick daffodils from the local park.
In terms of search, “Mother’s day” in 2012 is a major gift day, obviously not as big as Christmas but bigger in terms of search than Father’s Day, Graduation and perhaps more surprisingly even Valentines Day. But then again, pretty much everyone has a mother, but not everyone has a lover. (more…)
Truly Global Natural Search Application Suite
Posted By Sam,
March 13th, 2012
Intelligent Positioning offers the world’s first truly global and real-time response SEO product, based on its award-winning Intelligent Platform for all your Social and Search needs
Intelligent Positioning is the unrivalled leader in global real-time Natural Search technology, empowering brands, corporations and marketers, big and small, to give greater control and improve SEO performance and social presence while delivering a higher ROI. (more…)
Time for Google to ditch its ‘Don’t Be Evil’ mantra?
Posted By Sam,
February 27th, 2012
Our office is on a two-lane one-way street. So to my surprise I saw a large white van (with his hazard lights on) going about 30mph the wrong way down the street. “That’s not very clever”, I thought.
But then I saw the logo on the side of his dangerously driven van, which read “Always Protecting People and Reducing Risks“. This unbelievable hypocrisy on the side of the van made the whole thing brilliantly ironic and more of a story.
This brings me onto Google. (more…)
A New Era in Search with IP’s Enterprise Class SEO Platform
Posted By Sam,
February 19th, 2012
Intelligent Positioning’s new enterprise-class SEO platform introduces a new era in natural search giving customers global, real-time competitive advantage
From its deep experience with big global brands, Intelligent Positioning recognised that SEO has fallen behind current Digital advances. So IP addressed this. Now the Intelligent Platform delivers customers a powerful SEO solution to analyse, measure and scale their internal marketing and see those improvements in real time.
Global SEO Platform
The IP Platform is a cloud-based technology service that automates data gathering, manages SEO, and provides a workflow and real-time reporting to continually improve search engine optimisation. Corporations such as AXA, IPC or Siemens can leverage this IP Platform to provide the deep global analysis across any search engine worldwide, including any language, any character scripts or even idiomatic terms. It then offers prioritised, actionable recommendations instantly and users can model different scenarios and see their impact. (more…)
Wikipedia: Page one of Google UK for 99% of searches
Posted By Sam,
February 8th, 2012
There’s been a lot of questions in blogs for ages wondering why Google loves Wikipedia so much and why it is so dominant in Google and how dominant it actually is. Everything we search for in Google seems to have Wikipedia on at least page one. So we thought it was about time we did some research to get some clarity.
I’ve seen previous research done in this area in one instance the searches conducted were for actual Wikipedia page titles, which of course it would do well in. So we searched nouns (Def. A word used to identify any of a class of people, places, or things) from a couple of random noun generators. A full list of the words we searched are below. (more…)
Why are the results in Bing & Yahoo! so different?
Posted By Andy,
January 30th, 2012
I noticed earlier in the month that Bing was doing something major with their search results and looking at their results this morning – little has changed. I’m noticing less websites being returned with five pages being the maximum amount of pages the user can select from. So what is happening with Bing!?