Google Glasses, interesting. Parody much better.
Posted By Sam,
April 5th, 2012
Do you remember Tomorrow’s World on the BBC? It was a TV programme that looked into the future and gave 5 minutes of time to crazy inventors from the home counties. It was all about predictions for the future such as people taking hovercrafts to work or even watching mini TVs built into their sunglasses.
Well one of these things looks like its close to being built by Google’s secretive X Lab – and it’s not the hovercraft.
The invention in question is called Project Glass, where Google released photos and posted a video to YouTube to preview the company’s long-rumoured activity in the spectacle business.
What is Google Project Glass?
Well Project Glass looks like Google is attempting to give everyone total, uninhibited access to all its clever applications (such as Maps and Google+ etc) in a pair of glasses – while you walk down the street. Have a look at this typical Google-style promotion video, where the guy in question uses all the services to the betterment of his existence.
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‘Keyword not provided’ impact in Google Analytics
Posted By Andy,
March 28th, 2012
We’ve been asked by a lot of people “What is Keyword Not Provided” in Google Analytics?”
In order to make our searches ‘safer’ Google announced in October 2011 that it would start to encrypt searches for users who were logged in to their Google account through Google.com. This would include their subdomains such as Google Plus. This has since rolled out in the UK as of March 5th and I wanted to document the initial impact of the change for webmasters and brand managers.
Time for Google to ditch its ‘Don’t Be Evil’ mantra?
Posted By Sam,
February 27th, 2012
Our office is on a two-lane one-way street. So to my surprise I saw a large white van (with his hazard lights on) going about 30mph the wrong way down the street. “That’s not very clever”, I thought.
But then I saw the logo on the side of his dangerously driven van, which read “Always Protecting People and Reducing Risks“. This unbelievable hypocrisy on the side of the van made the whole thing brilliantly ironic and more of a story.
This brings me onto Google. (more…)
Wikipedia: Page one of Google UK for 99% of searches
Posted By Sam,
February 8th, 2012
There’s been a lot of questions in blogs for ages wondering why Google loves Wikipedia so much and why it is so dominant in Google and how dominant it actually is. Everything we search for in Google seems to have Wikipedia on at least page one. So we thought it was about time we did some research to get some clarity.
I’ve seen previous research done in this area in one instance the searches conducted were for actual Wikipedia page titles, which of course it would do well in. So we searched nouns (Def. A word used to identify any of a class of people, places, or things) from a couple of random noun generators. A full list of the words we searched are below. (more…)
Google.co.uk ranking for Google Chrome in UK?
Posted By Andy,
January 9th, 2012
Less than a week has passed since Aaron Wall highlighted the fact that Google was buying links to pass PageRank to their Google.com Chrome landing page (directly or indirectly). I saw a tweet from Rishi Lakhani that Google.co.uk was now ranking for the search term ‘Google Chrome’, when it hadn’t been last week (Google.com was).
So what has changed? Should this page be ranking for ‘Google Chrome’ following the controversial purchasing of links? Worse still – it returns a 404 error page…well it did….
Google penalises the Chrome team for buying links
Posted By Andy,
January 5th, 2012
Ironic isn’t it? A company that preaches the purchasing of paid links is forbidden only gets caught doing it itself! Yes, the utterly embarrassing and humiliating hypocrisy of Google was on full show two days ago, when Aaron Wall’s blog post gave evidence of a paid link campaign – setup by the big G itself. What could Google and the web spam team do in response? There was nothing much more they could do really…
Digital Marketing Research Round-Up 2011
Posted By Garry,
December 19th, 2011
Several important pieces of research have been published over the past few months from Forrester, Gartner, and McKinsey. They point to a digital media and tools sector that is rapidly growing in importance. These research documents and surveys demonstrate that Intelligent Positioning is continually anticipating the needs of business in the digital sector.
Forrester US Interactive Marketing Spend
Forrester research carried out in the field in August 2011 opens by estimating that advertisers will spend US$ 77 billion on interactive marketing by 2016. That is as much as they spend on Television advertising today. They estimate that search, display, mobile, email, and social media will grow to 26% of all advertising spend as they become embedded in the marketing mix.
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Google’s print advertising – should we believe it?
Posted By Sam,
December 13th, 2011
Google has spent a lot of money in the past few weeks on full page spreads and banner ads in many online and offline newspapers extolling the virtues or the search engine, localised search and security. Google’s latest print and banner ads reminded us of some of the flaws in the Google localisation search results. (more…)
Find Google Maps Indoor Buildings
Posted By james,
November 30th, 2011
As you may have heard, Google Maps has released a beta software update for Android devices which allows you to view building blueprints and useful public information such as toilet and ATM locations.
Finding a building on Maps can be a long and painful process as the implementation is taken up by users. Google do have a list on their support forms to help you out though. View all available Indoor Maps here.
Blog Authorship Markup with Google+
Posted By james,
October 10th, 2011
hCard markup has been available for sometime to allow representation of people, companies, organizations and places. In particular, this is useful with letting search engines such as Google, Yahoo and Bing aware of authors on your blog.
Now Google are offering a new, more secure, way of actioning this with the release of their new Social Media resource, Google Plus.
This new Markup allows your own Google+ account to be linked to all of your blogs, so that Google can display your image and profile name in your blog search results. (more…)