How many nightclubs and club nights does Brighton have? Lots. How many tie-in Club night online-TV-series does Brighton have? Maybe just one:
After one too many bad experiences with Brighton club-promoters Howard Kaye and Jamie O’Mara came up with the idea of “This Is Brighton” idea, a mockumentary to Brighton’s Nightlife scene.
Most promoters in Brighton are sleazy and arrogant, and the series was founded to exploit these promoters to people that would have no clue. The series focuses on the well known company ‘Air Promotions’ in the run up to the launch of their club-night ‘OMG LOL’. The team behind This is Brighton have created the series to appear like The Office, or Curb, and in true mockumentary style comes across comical. There are 6 characters that represent the promoter, DJ, Photographer, and the promo girls.
Blogger outreach by Journalists
Well, journalists today often simply tweet a question or a story idea and hope their re-tweets will land on the Twitter-lap of the perfect story. But that’s just a Tweet and hope. (more…)
As I type, the Burger King official Twitter account (@burgerking) has been hacked with the name changed to “McDonalds”. Together with a golden arches logo put on to the avatar. At the time it happened BurgerKing had 80,000 fans, this is set to rise rapidly as the hack transpires.
Twitter Vine is a new mobile service that lets you create and share short looping videos. Twitter Vine was introduced on January 24th and is designed to encourage Twitter members to share clips recorded on their smartphones. Whereas previously we had 140 characters to describe how we were feeling, now we have a short video where Vine gives Twitter an entirely different platform to share ideas and thoughts.
How long are Twitter Vine videos?
Six seconds. It works in a similar way to the 140 character ethos you get on a post in twitter, in only having a maximum of 6 seconds per video. But what’s best about the video offering is that you are able to take stop-motion videos, thus condensing more imagery into one video.
How do I get Twitter Vine?
If you have an iPhone, you just need to go to the Apple App store and download the free app. Currently the Twitter Vine app is only available for Apple iOS devices, such as the iPhone, but it won’t be too long before available on other operating systems, such as Android, Windows and Blackberry. We’ll update this post when Twitter Vine is available on Blackberry handsets. (more…)
Facebook yesterday announced their well anticipated entry into the search world with the unveiling of their new ‘Graph Search‘, an upcoming product allowing users to search based on the recommendations and interests of their connections.
How does Facebook Graph Search work?
In what Zuckerberg aptly referred to as ‘some really neat stuff’, Graph Search will aim to index all the posts, shares, photos, and ‘likes’ of users and deliver them through the use of simple and concise language. Typical uses of Graph Search will differ from the every day queries searchers bombard Google with; searches are entered in natural language such as “What are some good restaurants nearby?”, with results generated from each individual’s social graph. One senior Facebook engineer gave the example of “Who are single men?” as a query which would return a list of single man connections, raising the additional possibility Facebook may also be entering the online dating market. Non-descript and custom filters can also be applied, again in natural language, to any search. So continuing with the dating theme, the query “Single women who appreciate E.L. James” could be used to better filter down results.
We all know that computer games can be pretty addictive. I’ve spent hours, actually weeks, on Football Manager winning the Champions League with Colchester United and months on Civilisation trying to make France a world power, I was more successful with the football.
For some, like me, there is a time when you had to make a decision to give up gaming. It was the games or my marriage, I chose the latter, but I really miss gaming.
PR teams and marketing executives probably wish for a time when the worst that could happen was a typo on a press release, which a journalist would discreetly delete. Now an accidental tweet with an embarrassing typo could put a company in hot water – even a month after you have done it.
Is All PR good PR even on Twitter?
For any PR firm the old adage “All PR is good PR” still runs pretty true. If you have a launch for a new album from one of your stars, and the next day every newspaper is talking about it, any PR lovey would take that and deal with any flack that comes along, even if it was gained in quite an embarrassing way right?
Well for some inexplicable reason the singer’s media agency used the hashtag to promote the launch of Susan Boyle’s new album as #susanalbumparty – which can obviously be read two ways. This is unbelievable for any one who actually reads the tag, let alone after an entire brainstorming meeting. (more…)
It was claimed that the 2008 US Election was won by Barack Obama through his campaigns work on social media. Now with the most ever re-tweets this time round and huge support throughout the campaign on Facebook and Twitter the same could be argued again.
After he won the previous US Election in 2008 the New York Time stated:
“The Obama campaign did not invent anything completely new. Instead, by bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then John McCain and the Republicans.” (more…)
Today, the most influential tool that has been developing and reshaping our culture as we know it is the social networking boom. Even more powerful than social networking itself is arguably the network of users and the validation of their devotion within a social network. This community element of social networking is important to understand the shifts in communication and how the virtual world continues to blend with the physical.
Solidifying an Online Existence
Bloggers and online enthusiasts are now involved in virtual discourses similar to how they would interact in person. Face to face interactions in the physical world have been manipulated by the virtual and public sphere through websites such as YouTube, Skype, AOL and Chat Roulette to name a few.
About 6 years ago I came across a local Estate Agent site that was painfully slow. It was awful. Finally it loaded but had very little content on view. I looked at the source code and saw that it had over 10,000 keywords forced into the Meta-keyword tag.
Now if there is one thing that even the most amateur SEO knows, that is the Meta Keyword tag is useless. Many have suspected so for ages, then Google admitted it itself a few years ago.
Due to over-use and spammy behaviour, such as that Estate Agent, Google stopped even looking at it. It’s pointless, a waste of time and a waste of space.
But now, like JR, Bobby Ewing and Cliff Barnes, it’s back – but with a bit of a facelift and on a different channel. (more…)