Social Media
London 2012 – the social media Olympics
Posted By Sam,
May 9th, 2012
Paul Kelso of The Telegraph said that: “Twitter is going to be the de facto news delivery service for the 2012 Games.”
London 2012 will be the social media Olympics. Obviously we are 4 years on from Beijing with 4 years of advancement, but this time there will is official integration of social media assets with the Olympics. Plus athletes and competitors will be online, tweeting their experiences (where they are allowed to of course) and part of an Olympics online hub which showcases all the athletes and promotes their Twitter and Facebook pages. (more…)
Google Glasses, interesting. Parody much better.
Posted By Sam,
April 5th, 2012
Do you remember Tomorrow’s World on the BBC? It was a TV programme that looked into the future and gave 5 minutes of time to crazy inventors from the home counties. It was all about predictions for the future such as people taking hovercrafts to work or even watching mini TVs built into their sunglasses.
Well one of these things looks like its close to being built by Google’s secretive X Lab – and it’s not the hovercraft.
The invention in question is called Project Glass, where Google released photos and posted a video to YouTube to preview the company’s long-rumoured activity in the spectacle business.
What is Google Project Glass?
Well Project Glass looks like Google is attempting to give everyone total, uninhibited access to all its clever applications (such as Maps and Google+ etc) in a pair of glasses – while you walk down the street. Have a look at this typical Google-style promotion video, where the guy in question uses all the services to the betterment of his existence.
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Social Media Site Usage – in a Minute
Posted By Sam,
February 29th, 2012
If you ever wondered how many people use particular social media sites every minute, here is the answer. Based on views on YouTube, Likes on Facebook and Stumbles on Stumbleupon here is a sexy infographic by those clever people at Social Jump Start .
We’re so used to reading big numbers within the social industry that they are having less impact. Despite that, these social media usage figures are colossal. The 7,610 Linked-in searches was the most surprising to me, that’s a lot of recruitment executives and sales people online in any one minute. (more…)
What is Pinterest? Should I be using Pinterest?
Posted By Sam,
February 10th, 2012
What is Pinterest? What is PINTEREST? I’ve been asked this 15 times today already (almost).
Pinterest the next big thing?
There was a time a few years ago when there was a new big social-media thing every day, and everyone in the industry or friendship group pretended they knew what it was about “Yeah i know that site, it’s really cool, i’m on it all the time.” We would all lie.
Last year the real big thing was the photo sharing site and award winning app Instagram, but this year it is Pinterest – Another photo sharing site that is getting rave reviews in the US, and reassuringly it is not owned by Google, yet. Nor does it have a light blue logo – which is nice. (more…)
Wikipedia: Page one of Google UK for 99% of searches
Posted By Sam,
February 8th, 2012
There’s been a lot of questions in blogs for ages wondering why Google loves Wikipedia so much and why it is so dominant in Google and how dominant it actually is. Everything we search for in Google seems to have Wikipedia on at least page one. So we thought it was about time we did some research to get some clarity.
I’ve seen previous research done in this area in one instance the searches conducted were for actual Wikipedia page titles, which of course it would do well in. So we searched nouns (Def. A word used to identify any of a class of people, places, or things) from a couple of random noun generators. A full list of the words we searched are below. (more…)
How Much Traffic does Google+ (plus) Get?
Posted By Sam,
January 4th, 2012
How much traffic does Google+ get has been closely scrutinised since its private launch in June 2011 and launch to the mainstream at the end of september 2011.
Hitwise has reported in a Tweet that Google+ gained 49m US users in traffic last month (December 2011) which equates to a 55% increase from traffic to the social network site in November where it achieved 30m which was up 20% on the previous month of October 2011.
Hitwise also linked to this pretty grainy chart in their Twitter post, showing the rise in Google+ traffic since its launch.
Enough already, yes social media is massive
Posted By Sam,
December 19th, 2011
When we are all old and grey and watching BBC17′s “The Best Things of the 21st Century” the year 2011 will probably be highlighted as the year Social Media really hit the mainstream.
Everywhere we look there are representations of social media (and told about how big it is). And it’s no real wonder, half the population is on Facebook and it is due to be floated for an eye-watering $100billion in 2012 (already giving Bono $800m profit). Social Media really isn’t new any more, it’s here and it’s absolutely massive.
Social Media and Politics
2011 saw social media have a real impact on global news as well as on the worldwide lexicon. At about the same time that The Social Network was winning Oscars and Golden Globes the countries of North Africa and the Middle East were starting to call for regime change in what has become known as the Arab Spring. Social Media outlets such as You Tube, Facebook and Twitter were utilised to make these calls, highlight the plight of the people and gain media momentum from Tunisia, Egypt and Libya through to Yemen and Syria. (more…)
Digital Marketing Research Round-Up 2011
Posted By Garry,
Several important pieces of research have been published over the past few months from Forrester, Gartner, and McKinsey. They point to a digital media and tools sector that is rapidly growing in importance. These research documents and surveys demonstrate that Intelligent Positioning is continually anticipating the needs of business in the digital sector.
Forrester US Interactive Marketing Spend
Forrester research carried out in the field in August 2011 opens by estimating that advertisers will spend US$ 77 billion on interactive marketing by 2016. That is as much as they spend on Television advertising today. They estimate that search, display, mobile, email, and social media will grow to 26% of all advertising spend as they become embedded in the marketing mix.
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InStyler choose IP advanced SEO Platform after 5m US sales
Posted By Sam,
November 23rd, 2011
Intelligent Positioning, the world’s first truly global SEO platform provider announced that it was selected by Instyler to deliver scalable and ROI driven natural search solutions to their global business needs through IP’s leading global SEO platform Intelligent Platform. (more…)
Libya is World’s fastest growing country on Facebook
Posted By Sam,
November 21st, 2011
Libya is Facebook’s fastest growing country in terms of percentage increase in national users over the last 6 months. Usage of Facebook in the north African country has gone up 588.86% with Facebook users rising to 316,000 in 6 months.
The impact of Facebook on the Arab Spring
We heard during the revolutions of the Arab Spring that everyday people were using the social network (as well as YouTube and Twitter) to post their videos and their commentary on the events that unfolded. (more…)