Social Media
How Much Traffic does Google+ (plus) Get?
Posted By Sam,
January 4th, 2012
How much traffic does Google+ get has been closely scrutinised since its private launch in June 2011 and launch to the mainstream at the end of september 2011.
Hitwise has reported in a Tweet that Google+ gained 49m US users in traffic last month (December 2011) which equates to a 55% increase from traffic to the social network site in November where it achieved 30m which was up 20% on the previous month of October 2011.
Hitwise also linked to this pretty grainy chart in their Twitter post, showing the rise in Google+ traffic since its launch.
Enough already, yes social media is massive
Posted By Sam,
December 19th, 2011
When we are all old and grey and watching BBC17′s “The Best Things of the 21st Century” the year 2011 will probably be highlighted as the year Social Media really hit the mainstream.
Everywhere we look there are representations of social media (and told about how big it is). And it’s no real wonder, half the population is on Facebook and it is due to be floated for an eye-watering $100billion in 2012 (already giving Bono $800m profit). Social Media really isn’t new any more, it’s here and it’s absolutely massive.
Social Media and Politics
2011 saw social media have a real impact on global news as well as on the worldwide lexicon. At about the same time that The Social Network was winning Oscars and Golden Globes the countries of North Africa and the Middle East were starting to call for regime change in what has become known as the Arab Spring. Social Media outlets such as You Tube, Facebook and Twitter were utilised to make these calls, highlight the plight of the people and gain media momentum from Tunisia, Egypt and Libya through to Yemen and Syria. (more…)
Digital Marketing Research Round-Up 2011
Posted By Garry,
Several important pieces of research have been published over the past few months from Forrester, Gartner, and McKinsey. They point to a digital media and tools sector that is rapidly growing in importance. These research documents and surveys demonstrate that Intelligent Positioning is continually anticipating the needs of business in the digital sector.
Forrester US Interactive Marketing Spend
Forrester research carried out in the field in August 2011 opens by estimating that advertisers will spend US$ 77 billion on interactive marketing by 2016. That is as much as they spend on Television advertising today. They estimate that search, display, mobile, email, and social media will grow to 26% of all advertising spend as they become embedded in the marketing mix.
(more…)
Libya is World’s fastest growing country on Facebook
Posted By Sam,
November 21st, 2011
Libya is Facebook’s fastest growing country in terms of percentage increase in national users over the last 6 months. Usage of Facebook in the north African country has gone up 588.86% with Facebook users rising to 316,000 in 6 months.
The impact of Facebook on the Arab Spring
We heard during the revolutions of the Arab Spring that everyday people were using the social network (as well as YouTube and Twitter) to post their videos and their commentary on the events that unfolded. (more…)
Creating Trust and Loyalty for a Brand through Dialogue
Posted By Garry,
November 7th, 2011
Achieving trust and loyalty is critical for the survival of a brand. Creating trust in brands can be summarised as being effective, doing the right thing, and being efficient, doing the thing right.
Without Trust a Business is doomed for failure
There is both a business and moral requirement embedded in being effective and efficient. It ensures that a company’s stakeholders and customers are served well and that their needs are provided for. Trust is inextricably linked to the delivery of a promise. If a company promises one thing and delivers another it is doomed to failure. (more…)
Is this the best Wikipedia page ever?
Posted By Sam,
October 31st, 2011
I never used to think that there was a “Best Wikipedia page”, just ones that desperately needed work, and ones that didn’t.
I’ve been casually editing Wikipedia pages for a few years and encourage people at IP to do as much as possible. If they see a dodgy link, a typo or more importantly some spurious content that isn’t justified, then they should get in there and tidy it up.
With this bit of knowledge we know how hard it is to create the perfect Wikipedia page.
Due to its openness Wikipedia content can change and reform into an abomination, especially if the wikipedia spammers and vandals take hold of your page. Plus I personally have a non-deletion attitude, giving everyone as much chance to add to their favourite topics as possible. (more…)
X-Factor acts / finalists on Twitter
Posted By Sam,
October 15th, 2011
The X-Factor acts have all been given a twitter account and some have already got more followers than big named TV and pop stars.
We have already written about the good relationship Twitter and live TV has together, then if you mix in pop music and the younger audiences, then Twitter is the ideal medium for the X-Factor stars to interact with their fans. It’s also a pretty good way for us to see which one has the fan base to take this year’s crown. (more…)
It’s the prime time for TV shows on Twitter
Posted By Sam,
September 27th, 2011
Broadcast Magazine invited us to respond to comments from Glenn Brown, Twitter business Development, on how Twitter could be used more effectively by TV shows’ production companies.
The following is taken from Broadcast Magazine 27th August 2011. (more…)
Don’t blame BBM and Twitter for the Riots
Posted By Sam,
September 15th, 2011
Immediately after the riots the Prime Minister stated that punishment for rioting could be to ban people from social networks. David Cameron also stated that the usage of social networks could be restricted during times of disorder.
Earlier today the owners of Blackberry were ordered to Parliament to explain the BBM (Blackberry Messenger) service and how it contributed to the mobilisation of the riots as well as to question Facebook and Twitter executives for their networks’ part in the disorder. (more…)
Transfer Deadline Day Social Media and Online
Posted By Sam,
September 2nd, 2011
It’s one of the biggest days in football without a ball being kicked. A deadline brought in primarily to prevent clubs from buying players all season or before important games has instead become a god-sent for the 24 hours sports news services, a mecca for all football fans and a nightmare for every other sport.
Transfer Deadline day is the Christmas of football. The media start talking about it 6 months before the date, and us consumers can’t get away from it.
Social Media is ideal for passing on news quickly about a player seen entering a stadium or having dinner with a Manager. However this frenzy is reflected in some aspects of social media, and it seems to perpetuate the frenzy and the rumour, and therefore in someways add to the anti-climax of the day. (more…)