Daniel Titterton
Director | Co-Owner
Responsible for corporate level business operations across the company with a passion for product development, client strategy and creative brand development. With international blue chip brand marketing and advertising experience, I champion the process of building sustainable brand growth strategies for Intelligent Positioning's clients through the integration and delivery of web development, natural search and social media. As Head of Product my responsibilities include the commercial development of product lines while overseeing the overarching product development and delivery.
Impressive blog, fantastic intelligence and insightful information.
Great research with sound volumes to draw insightful conclusions – Wikipedia is a fantastic resource and a real trophy of the internet. I am not however so sure as to whether it should have this level of page one dominance. If Bing purchased it, i wonder if we we see the positions drop?
I’m increasing curious about the role Google+ is going to play in the personalisation filtering. As Google adds more and more of these in-depth user profiling applications it is getting harder and harder to get pure clean results in your searches. The key question for me and for Brands is weather or not this personalisation will deny emerging online businesses within established catgeories from attaining a share of the SERP’s due to the historical habits of users. The logic of this will lead to large monopolies dominating results, which I am sure is the oppersite of what Google is trying to achieve. I wonder if the only way into these monopolised “page ones” will be via paid search with the ad buyer and advertiser getting an increased level of targeting. In this case the Media Buyers are happy, Google ad revenue is happy, but what about the searcher? If it does turn out this way maybe the searcher will head to a new search environment, an unfiltred and uncompromised one, a bit like Google a decade ago.
Think you’ve said it all. Leveraging all other Google assets to support new ventures is the key move, if they can’t get it right with all that support then it will be huge embarrassment. I remember when Microsoft took this a step too far (but with less of a monopoly than Google currently has on search) and got split up by the government. I just can’t stop thinking about how much data they are collecting on us individually and collectively. Will it be good for businesses? I imagine this is core to the business plan
This is interesting data and suggests that Google SERPs are factoring in data that it could only get from sites with Google Analytics installed. So, based on this – links from sites with Google Analytics installed are potentially worth more than those without. Could it be true?
It is when you see data like this that you understand why many people are so confused with SEO, if you don’t have this level data,how can you make sense of what is clearly a turbulent SERP landscape. Sharp insight into how blunt the algorithm can be.