Sam Silverwood-Cope
Social Media Director | Co-Owner
Director and co-owner of IP, Sam has over 15 years of experience in advertising, PR and online marketing. Before developing and running Social Media at IP, Sam was an award winning copywriter writing for brands such as Nike, Orange and Coca-Cola for agencies in London and Hong Kong. Now, in between product development, Sam manages blogger networks, runs social media training courses and was recently on the BAFTA jury for the Digital Creativity Award.
Great post Rich – very interesting.
The online health checker volume is immense – The Daily Mail are chasing this traffic to great success*.
*no comment on their actual content though.
Great post on how to use Twitter Vine.
Though that Little girl Tabitha is a cutey (i’m obviously a biased dad).
RIP Larry Hagman – who died since i wrote this post.
Though i take every launch from Facebook and Google with a pinch of salt lately, this sounds slightly better than Google+.
Maybe i was sold in by the dude-like bloke in the hoody that presented, but it was quite nice and far easier to enjoy than a normal Google launch. (Someone give that kid a job).
However, will this actually work? We have been told about semantic and personalised searches before. That if we search something, our friends favourite products will appear as a recommendation of what we may like.
I agree with Richard’s point about One Direction. A lot of my friends like the football team Manchester United, does that therefore mean, if i search “Football news” – i will get all Manchester United news? Or if i search “music to buy” i will get my sister-in-law’s, nephew’s and uncle’s music suggestions?
Won’t the results surely be mixed and ultimately irrelevant most of the time? Yes it would be nice to see what others are suggesting, but isn’t that what Bing is doing already?
Good post Rich
Hi Kyle, thanks for the comment. I think the problem is, as you state, how does Google figure it out.
For example, mail box addresses are available well beyond Post Offices. A hell of a lot are above newsagents or based in reputable addresses like Harley street.
Secondly Virtual offices are based in buildings that also have serviced offices. How does Google differentiate between the two, other than doing its verification process? That’s why i think Google should just leave it, and sort out more pressing matters such as the usability of Local search or indeed the over prominence of it in almost every local search recently.
Cheers Kyle
Sam
Adam – i have received a lot of comments from people who seem to concentrate on the minutai and totally miss the point – and are on the verge of trolling. Your comment transcends theirs.
It’s been weeks since you posted this, but i haven’t stopped laughing about the fact your company has a “Grim Graph of The Week” wall – party on.