Posted By Sam,
February 27th, 2012
Our office is on a two-lane one-way street. So to my surprise I saw a large white van (with his hazard lights on) going about 30mph the wrong way down the street. “That’s not very clever”, I thought.
But then I saw the logo on the side of his dangerously driven van, which read “Always Protecting People and Reducing Risks“. This unbelievable hypocrisy on the side of the van made the whole thing brilliantly ironic and more of a story.
This brings me onto Google. Read the rest of this entry »
Posted By Andrew Mabbott,
February 24th, 2012
IPS Specials provides pharmaceutical specials and special obtains to pharmacists across the UK. Intelligent positioning were commissioned to update the company’s web presence and develop an online order processing facility.
Posted By Sam,
February 19th, 2012
Intelligent Positioning’s new enterprise-class SEO platform introduces a new era in natural search giving customers global, real-time competitive advantage
From its deep experience with big global brands, Intelligent Positioning recognised that SEO has fallen behind current Digital advances. So IP addressed this. Now the Intelligent Platform delivers customers a powerful SEO solution to analyse, measure and scale their internal marketing and see those improvements in real time.
The IP Platform is a cloud-based technology service that automates data gathering, manages SEO, and provides a workflow and real-time reporting to continually improve search engine optimisation. Corporations such as AXA, IPC or Siemens can leverage this IP Platform to provide the deep global analysis across any search engine worldwide, including any language, any character scripts or even idiomatic terms. It then offers prioritised, actionable recommendations instantly and users can model different scenarios and see their impact. Read the rest of this entry »
Posted By Sam,
February 10th, 2012
What is Pinterest? What is PINTEREST? I’ve been asked this 15 times today already (almost).
There was a time a few years ago when there was a new big social-media thing every day, and everyone in the industry or friendship group pretended they knew what it was about “Yeah i know that site, it’s really cool, i’m on it all the time.” We would all lie.
Last year the real big thing was the photo sharing site and award winning app Instagram, but this year it is Pinterest – Another photo sharing site that is getting rave reviews in the US, and reassuringly it is not owned by Google, yet. Nor does it have a light blue logo – which is nice. Read the rest of this entry »
Posted By Sam,
February 8th, 2012
There’s been a lot of questions in blogs for ages wondering why Google loves Wikipedia so much and why it is so dominant in Google and how dominant it actually is. Everything we search for in Google seems to have Wikipedia on at least page one. So we thought it was about time we did some research to get some clarity.
I’ve seen previous research done in this area in one instance the searches conducted were for actual Wikipedia page titles, which of course it would do well in. So we searched nouns (Def. A word used to identify any of a class of people, places, or things) from a couple of random noun generators. A full list of the words we searched are below. Read the rest of this entry »
Posted By Andy,
January 30th, 2012
I noticed earlier in the month that Bing was doing something major with their search results and looking at their results this morning – little has changed. I’m noticing less websites being returned with five pages being the maximum amount of pages the user can select from. So what is happening with Bing!?
Posted By Sam,
January 20th, 2012
What was the biggest ever online retail day in the UK? Answer: The busy Christmas period saw Boxing Day 2011 become the biggest ever day for online retail surpassing the famously busy Mega Monday, regarded as the last online shopping day before Christmas.
As more shoppers do their Christmas shopping paradoxically after Christmas, a 19.5% increase from last year’s figures saw Boxing Day 2011 break online retail records; As UK shoppers spent over 13 million hours shopping on Boxing Day in the UK. Read the rest of this entry »
Posted By Sam,
January 14th, 2012
Dec 2011 – 2 billion visits to online retailersIn the run up to Christmas Google was definitely the search engine of choice in the UK. The December 2011 rankings from Experian Hitwise’s Search Engine and Social Analysis saw Google triumph once again, by vastly increasing its market share of online searches. Google accounted for 91.75% of all searches made in the UK in December 2011, an increase of 0.67% in a month.
Socially speaking, YouTube also had a cracker of a month, being responsible for over a quarter of visits to social networks. Read the rest of this entry »
Posted By Clare Dann,
January 12th, 2012
After six years of negotiations, from today (12th January) a new TLD sale will allow companies to register any web address suffix for the price of $185,000 (£119,000). Companies will have until 12 April to apply for their very own suffix in one of the biggest changes the Internet has seen since its conception 30 years ago.
There are currently 22 generic top level domains (including .com, .co.uk and .gov) as well as 250 country-specific ones. The new regulations, however, will allow companies to use branded suffixes, for example Pepsi are rumoured to be applying for the rights to .pepsi, with the prospect of new sites called drink.pepsi, taste.pepsi, football.pepsi, beckham.pepsi etc. Read the rest of this entry »
Posted By Andy,
January 9th, 2012
Less than a week has passed since Aaron Wall highlighted the fact that Google was buying links to pass PageRank to their Google.com Chrome landing page (directly or indirectly). I saw a tweet from Rishi Lakhani that Google.co.uk was now ranking for the search term ‘Google Chrome’, when it hadn’t been last week (Google.com was).
So what has changed? Should this page be ranking for ‘Google Chrome’ following the controversial purchasing of links? Worse still – it returns a 404 error page…well it did….
