google analytics
Focussed Data and Insight – The Foundations of a Competitive Advantage
Posted By Garry,
September 6th, 2012
The key to unlocking a powerful strategy is to ask a simple question: what is our competitive advantage?
As Jack Wech once notably stated, “if you don’t have a competitive advantage, don’t compete.” If you know your competitive advantage then you are aware of how the company can compete and make money. Today, companies have the opportunity to generate a vast amount of data but much of it is stored away for later retrieval (that somehow doesn’t happen). When it does, there is a shocking lack of desire to work at revealing insights that will provide them with a strong competitive advantage.
In a recent survey by McKinsey, only 35% of 2,135 global executives believed that their strategies rested on unique and powerful insights. In addition, only 14% of executives surveyed placed novel insights among the top three strategic influencers of financial performance. McKinsey offered that one likely reason was that widespread availability of information and the adoption of similar sophisticated strategy frameworks create the impression that “everyone knows what we know and is probably analyzing the data in the same way that we are.” (more…)
Natural Search accounts for 94% of Search Engine clicks, PPC 6%
Posted By Sam,
August 28th, 2012
With further proof that successful natural search is the overwhelming method of attracting users to your website, a recent unprecedented study has claimed that Paid search or PPC only accounts for 6% of total successful clicks from search engines, against natural search which accounts for the remaining 94% of clicks.
The research, compiled by GroupM UK and carried out with Nielsen’s statistics, stated that of the 1.4bn successful search queries in UK search engines in June 2012, the vast majority clicked on natural search results as opposed to PPC. (more…)
Google Chrome overtakes Internet Explorer worldwide
Posted By Sam,
May 21st, 2012
It looks like it’s the end of Microsoft’s domination in worldwide web browser usage with Google Chrome usurping IE. According to StatCounter the most used web browser in the world is now Google Chrome overtaking Microsoft’s Internet Explorer and accruing 31.88% of the share of users compared to IE’s 31.47%.
Google Chrome’s recent rise has been verging on the rampant, gaining major ground on IE over the last 12 months. Google’s advance and IE’s decline has been extremely rapid within this area with Microsoft losing 25% of ground on Google in less than a year. This decline by Microsoft could in some way be linked to a similar decline in PC sales, the device to many that is synonymous with Windows and the IE family of web browsers.
Worldwide web browser share - Google overtakes IE
Google overtakes IE across the world according to StatCounter.
‘Keyword not provided’ impact in Google Analytics
Posted By Andy,
March 28th, 2012
We’ve been asked by a lot of people “What is Keyword Not Provided” in Google Analytics?”
In order to make our searches ‘safer’ Google announced in October 2011 that it would start to encrypt searches for users who were logged in to their Google account through Google.com. This would include their subdomains such as Google Plus. This has since rolled out in the UK as of March 5th and I wanted to document the initial impact of the change for webmasters and brand managers.