The key to unlocking a powerful strategy is to ask a simple question: what is our competitive advantage?
As Jack Wech once notably stated, “if you don’t have a competitive advantage, don’t compete.” If you know your competitive advantage then you are aware of how the company can compete and make money. Today, companies have the opportunity to generate a vast amount of data but much of it is stored away for later retrieval (that somehow doesn’t happen). When it does, there is a shocking lack of desire to work at revealing insights that will provide them with a strong competitive advantage.
In a recent survey by McKinsey, only 35% of 2,135 global executives believed that their strategies rested on unique and powerful insights. In addition, only 14% of executives surveyed placed novel insights among the top three strategic influencers of financial performance. McKinsey offered that one likely reason was that widespread availability of information and the adoption of similar sophisticated strategy frameworks create the impression that “everyone knows what we know and is probably analyzing the data in the same way that we are.” (more…)
Search for ‘bank accounts’ or indeed ‘credit cards’ or even ‘best bank’, some of the most lucrative and therefore competitive search terms around, and you will see that Google has displaced the normal natural search results for an Ad-box of its own, paid-for results. Click on this ad-box and it take you to a Google comparison site where the content is streamed by getthatquote.com
Previously if you searched for ‘credit cards’ or ‘bank accounts’ in Google you would get two ads above the organic content and 8 or so ads to the right of your page. As seen in the example below for “Insurance”. (more…)
We are told that the UK is one of the trickiest countries in the world to predict the weather. But if you think it’s hard being a weatherman predicting the next three days’ outcome, imagine what it’s like for a British retailer to predict spending patterns months in advance on an island that can have heat-waves in March, floods in August and droughts in December.
The weather is fickle and therefore so are our spending patterns. But how much does the weather impact on our online search patterns and therefore our spending? (more…)
It has been spoken about for a long time: searchers and web optimisers alike have been longing for an algorithm update to clear out the spammy, single themed websites built on bulk links with little authority.
Google has spent a lot of money in the past few weeks on full page spreads and banner ads in many online and offline newspapers extolling the virtues or the search engine, localised search and security. Google’s latest print and banner ads reminded us of some of the flaws in the Google localisation search results. (more…)
Someone wrote in a business blog I read earlier “Has Google changed its SERP results, I’m no longer number one, has anyone else noticed a change?” Which made me laugh. Then it made me think, how often does Google change its SERPS? (more…)
12 months ago the Search Engine Google was indexing flash pages as individual swf files allowing users to click through to parts of websites often delivering an out-of-context experience – basically it wasn’t good for flash developers and definitely not the user. (more…)