Search for ‘bank accounts’ or indeed ‘credit cards’ or even ‘best bank’, some of the most lucrative and therefore competitive search terms around, and you will see that Google has displaced the normal natural search results for an Ad-box of its own, paid-for results. Click on this ad-box and it take you to a Google comparison site where the content is streamed by getthatquote.com
Previously if you searched for ‘credit cards’ or ‘bank accounts’ in Google you would get two ads above the organic content and 8 or so ads to the right of your page. As seen in the example below for “Insurance”. (more…)
There is a lot of confusion around Google+ Local (previously Google Places) at the moment regarding verification, uploads, images, naming convention etc. But whilst reading the blogs, discussion forums and Google’s own Guidelines it seems that Google would like to curtail the activity of some SEO companies that use Virtual offices to boost their client’s presence in local searches. The Search Engine is ramping up attempts to cut down the practice on the usage of multiple virtual offices or PO boxes to gain presence in Google Places or Google+ Local (an activity that IP has never undertaken). But will Google actually be able to do this? How will it manage and police this process? Should it even bother?
Some searchers will be totally ignorant (and rightfully so) to the planning and foresight that goes into a successful long term SEO strategy for news content generation. Many online newspapers and media publications must have a strategy in place for breaking news. Google has done a lot of work over the past year to serve up the latest results for a specific search term.
In this example I look at the recent announcement that Tom Cruise and Katie Holmes are to be divorced. This event occurred on Friday June 29th 2012.
Whether it is for a search engine bot or a real searcher, the best translator is a real one, not a free translator service provided by a search engine such as Google. Google and Bing’s Translator works without the intervention of human translators using this supposed “state-of-the-art” technology.
Search for “Translation Disasters” and there are a huge amount of spurious (and unproven) mishaps involved in using the service. Whether urban myths or not, there seem to be a few instances recently where real issues occurred. The overall recommendation is that Google and Bing Translator is great for doing minor translations, but never rely on any translation tool if your business or reputation relies on it. (more…)
The battle for online and mobile supremacy rages on between the big four (Apple, Facebook, Amazon and Google), whilst we sit back and wait for the victor to emerge.
Google’s aggressive push with Google+ sets the tone for their social ambitions while Facebook still remains the king of social – no matter how much their share price has dropped since the IPO. Whilst Twitter has been a revelation in how people go about their every day lives.
Owning all assets on Page One
For all businesses and brands owning all possible page one assets is now key in search strategy. But how do these social platforms compare in the Google SERPs for celebrity searches? Do these assets dominate page one for a popular celebrity or sportsperson? Do the amount of followers/tweets/posts impact the position of the asset?
Here I take a look at the phenomenon of Twitter and how Google has improved the rankings of twitter.com within the SERPs over the past few years. Part 2 and Part 3 will look at Facebook and Google+ respectively.
In order to make our searches ‘safer’ Google announced in October 2011 that it would start to encrypt searches for users who were logged in to their Google account through Google.com. This would include their subdomains such as Google Plus. This has since rolled out in the UK as of March 5th and I wanted to document the initial impact of the change for webmasters and brand managers.
Back in May 2009 Bing’s Webmaster Spokesman told us that:
“We are busy adding upgraded and updated technologies to provide better search results. That’s good news for you!” (more…)
I use my Google search bar to find even the most obvious URLs, it’s a lazy practice i know. So instead of typing in the full URL into the browser bar, i search one inch below for it then click. It actually probably takes longer. (more…)