How referral traffic improves your rankings in Google
Linking is key. That statement, in the world of SEO, is like saying you need oxygen to breathe, its obvious – however, there have been many different arguments towards the benefit of linking in terms of referral traffic to help influence rankings within Google. I conducted a test some time ago and wanted to share the results within this blog entry. This data will hopefully highlight the benefits of obtaining links that provide a high volume of referrals and that this click through data influences rankings within Google.
The importance of Google Local Search
Cloud computing and Google’s move to localisation and mobile search will have a profound impact on how consumers search. People will be searching locally, more frequently, for more relevant results. This will have an increasing impact on local business sales.
Already, there are over 400 million local searches every month and growing. (more…)
How Google (and other SEs) crawl and ranks PDF files
There is one common thing that link web 2.0 users: the necessity to take part of this new fantastic world contributing to it, inserting web pages, picture, documents, comments and so on. So it’s not rare to see emerging web sites containing tons of new material rather than a forum at the top of the SERPs. And it’s not rare to see different type of documents rather than a standard web page. Documents like a Word file, Power point presentation, PDF etc. (more…)
How does Google read flash?
As Daniel identifies in his recent post, Google is indexing increasing quantities of flash content, and returning such content further up the search results. This raises the question of what web designers can do to see how google will experience their flash content.
Google your way around the UK with Street View
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Recently, Google has unveiled its street view platform in the UK. Originating in the USA first, Google Street View offers users a 3d view of streets and cities. With Street View you can navigate along hundreds of thousands of roads, exploring in great detail using the navigation features to travel down any road, close, avenue, dual carriage way, or motorway of your choice.


















