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Insurance beats Ryan Giggs, Pippa and Wedding combined in Search
Posted By Sam,
June 22nd, 2011
There has been so much online chat recently in the mainstream press about the public’s activity in Twitter, Injunctions, searches for Royal bridesmaids and so on.
So much so I just wanted to quickly see what sort of impact this had had on our general search patterns over the last few months. Remember the Royal Wedding? The biggest media event of all time, well there was an expected large peak on the day, but the searches quickly went back down. Pippa Middleton was also the first name on every journalists’ lips. Then we had the Ryan Giggs saga and the Cheryl Cole X-Factor “axing”. (more…)
Does a Brand Creative idea help SEO?
Posted By Daniel,
June 8th, 2010
It is an interesting debate. It started when one of the rules of good brand building (to build ownership of language by creating a unique way for brands to describe products, services and solutions) came in to direct conflict with the SEO principle that the opportunity lies within the searchers language. (more…)