impact of social media
Susan Boyle Hastag #susanalbumparty took a month to trend on Twitter
Posted By Sam,
November 26th, 2012
It seems that any brand is just a click away from a PR Disaster or a “Twitter Fail”, a distasteful phrase that has become part of the social media lexicon.
PR teams and marketing executives probably wish for a time when the worst that could happen was a typo on a press release, which a journalist would discreetly delete. Now an accidental tweet with an embarrassing typo could put a company in hot water – even a month after you have done it.
Is All PR good PR even on Twitter?
For any PR firm the old adage “All PR is good PR” still runs pretty true. If you have a launch for a new album from one of your stars, and the next day every newspaper is talking about it, any PR lovey would take that and deal with any flack that comes along, even if it was gained in quite an embarrassing way right?
Well for some inexplicable reason the singer’s media agency used the hashtag to promote the launch of Susan Boyle’s new album as #susanalbumparty – which can obviously be read two ways. This is unbelievable for any one who actually reads the tag, let alone after an entire brainstorming meeting. (more…)
Creating Trust and Loyalty for a Brand through Dialogue
Posted By Garry,
November 7th, 2011
Achieving trust and loyalty is critical for the survival of a brand. Creating trust in brands can be summarised as being effective, doing the right thing, and being efficient, doing the thing right.
Without Trust a Business is doomed for failure
There is both a business and moral requirement embedded in being effective and efficient. It ensures that a company’s stakeholders and customers are served well and that their needs are provided for. Trust is inextricably linked to the delivery of a promise. If a company promises one thing and delivers another it is doomed to failure. (more…)
The not so simple measurement of Social Media
Posted By Garry,
July 15th, 2011
According to Forrester Research companies will spend an estimated $3.1 billion annually on social media by 2014. In a poll conducted by MarketingProfs in June 2009 more than 70% of respondents felt that their companies were not adequately measuring the impact of social media campaigns in terms of tangible results. The poll investigated how companies were using social media monitoring and discovered that brand reputation management and prospecting came out on top. (more…)