With further proof that successful natural search is the overwhelming method of attracting users to your website, a recent unprecedented study has claimed that Paid search or PPC only accounts for 6% of total successful clicks from search engines, against natural search which accounts for the remaining 94% of clicks.
The research, compiled by GroupM UK and carried out with Nielsen’s statistics, stated that of the 1.4bn successful search queries in UK search engines in June 2012, the vast majority clicked on natural search results as opposed to PPC. (more…)
Big Data is the catch word of the moment. As the Internet metrics such as click-through rates, bounce rates, impressions or page views become commonly understood by large proportions of the business community, the role of marketing has transformed into the science of big data analysis. (more…)
We put some questions to members of staff at Intelligent Positioning to get a gauge on what has had the biggest impact on the online marketing industry this year – for better or worse. So our Head of Dev, Head of SEO, CTO, Head of Social Media and COO give their thoughts.
Best Online Campaign of the year?
Andrew Mabbott: Best online campaign of the year? Didn’t notice any. Good start.
Daniel Titterton: Nationwide social media shaming of those caught on camera looting, fighting,bullying and stealing during the London riots. Exposes how accessible social media has become in the way it was used to coordinate a riot with a collection of users who were not bright enough to understand the self incriminating evidence they were creating. (more…)
The industrial revolution of the late 18th century was a precursor to the Internet. They have both made possible access to goods that people were previously unable to purchase and or were unaware of. Both revolutions have changed distribution by making products accessible and less expensive through a combination of mass production, availability and communication of need. (more…)
Alitalia – Italy’s primary airline eyes natural search in the UK, Italy and across Europe. Watch this space to find out more.
Facebook Usage is growing in every country, everywhere. We can all probably guess who the top nations are in terms of Facebook usage can’t we?
Which country has the most Facebook users 2010?
The USA has 127 million Facebook users and in second place the UK has 27.5 million Facebook users. So no surprises there. However, what is slightly more unexpected is that Indonesia follows closely behind in third place, with a rather grand 25,912,960 Facebook users and is catching fast and is due to have the second most users any time now.
Then following are the larger populations of Europe: with Turkey 23.5 million Facebook users; France have under 20 million Facebook users; Italy, 17.7 million users.
Leading the way for Facebook usage in Africa is South Africa with a lowly 2.8 million. Facebook Usage in India is similar to that of Australia, a country with a tiny fraction of the population.