We are told that the UK is one of the trickiest countries in the world to predict the weather. But if you think it’s hard being a weatherman predicting the next three days’ outcome, imagine what it’s like for a British retailer to predict spending patterns months in advance on an island that can have heat-waves in March, floods in August and droughts in December.
The weather is fickle and therefore so are our spending patterns. But how much does the weather impact on our online search patterns and therefore our spending? (more…)
Independent Boutique is an online store for women’s fashion and accessories, showcasing work from the best independent British designers. By selling together through a single platform, designers are able to reach a larger audience, while fashion-conscious shoppers get instant access to the rich talent and creativity the UK fashion industry has to offer through a single-branded environment.
It is not all doom and gloom in retail at the moment. The High Street may be daubed in big reduction offers mixed with a certain malaise, but online seems a happier, more relaxed and confident place to be.
The credit crunch doesn’t seem to be effecting online sales as much as the High street, with recent reports of record sales over the internet. The second Monday of December has been dubbed Mega Monday for being the biggest online shopping day of the year.