seo news
Measuring the visibility of health scare studies in the UK media
Posted By rich,
April 11th, 2013
Sometimes you catch glimpse of one too many similar news stories within a fairly small subject area, and think that behind the scenes there must be some blanket policy to push through everything and anything that’s relevant with little regard for contradiction or accuracy.
Health is an important topic to most individuals, a fact known and seized upon by the popular media. Consumers are obsessed with thinking they know what is good for them and what will cause them harm, because that of course is the secret to why we’re living so long, and why we take such good care of ourselves. Being able to opine “you shouldn’t do that, it’s bad for you” is part of the know-it-all’s core skillset. But where do these speculations typically come from?
Natural Search accounts for 94% of Search Engine clicks, PPC 6%
Posted By Sam,
August 28th, 2012
With further proof that successful natural search is the overwhelming method of attracting users to your website, a recent unprecedented study has claimed that Paid search or PPC only accounts for 6% of total successful clicks from search engines, against natural search which accounts for the remaining 94% of clicks.
The research, compiled by GroupM UK and carried out with Nielsen’s statistics, stated that of the 1.4bn successful search queries in UK search engines in June 2012, the vast majority clicked on natural search results as opposed to PPC. (more…)
One of the best Football Websites
Posted By Jon,
February 19th, 2009
The best football websites for me have to have a reasonable amount of intelligent argument, banter, unbiased accounts of games and the best quality football writing and journalism. My favourite football blog isn’t even about my favourite football team. (more…)
The Long Tail Search
Posted By Chris,
February 17th, 2009
People search for absolutely everything (take the fact that Britney Spears was the most searched keyword last year for example!). With 9.4 billion searches on Google US, the average Google search is just as likely to be three or four words long as it is the common one word search of old. (more…)
1 easy step to perfect, quality link building
Posted By Jon,
February 14th, 2009
Many SEO companies are obsessed with link gathering and live by the strategy that building page rank (sometimes not just for themselves) is the only way to get quality SERPS results. Many “SEO” companies’ look to acquire multitude of links in directories and forgeign listings. IP-SEO have a different strategy. (more…)
What is a 301 re-direct?
Posted By Andy,
February 9th, 2009
Redirects are used worldwide by millions of web technicians and marketing specialists on a day to day basis. Using a redirect you are able to change the location of a page on the website whilst maintaining the integrity of the website and the position of the moved pages.
Woolworths online – is back up! (Almost)
Posted By Jon,
February 2nd, 2009
As regualr readers will know, we reported recently that the Wooloworths website and online store seemed to close very prematurely (before the high street stores) in mid-November, despite our claims that it was probably one of their prized assets. (more…)
Woolworths Online Going Down
Posted By Jon,
January 6th, 2009
Woolworths – Company Focus. Woolworths has obviously had a bad time of things lately.
With the company going into administration and the 1000s of employees facing unemployment just weeks before Christmas, it’s not been happy reading. Woolworths Decline.