SEO
IP Digital Marketing 2011: Industry Ups & Downs
Posted By Sam,
December 14th, 2011
We put some questions to members of staff at Intelligent Positioning to get a gauge on what has had the biggest impact on the online marketing industry this year – for better or worse. So our Head of Dev, Head of SEO, CTO, Head of Social Media and COO give their thoughts.
Best Online Campaign of the year?
Andrew Mabbott: Best online campaign of the year? Didn’t notice any. Good start.
Daniel Titterton: Nationwide social media shaming of those caught on camera looting, fighting,bullying and stealing during the London riots. Exposes how accessible social media has become in the way it was used to coordinate a riot with a collection of users who were not bright enough to understand the self incriminating evidence they were creating. (more…)
Bad News can be Good News for SEO and Link-Bait
Posted By Sam,
May 25th, 2011
At all the events and conferences we go to we like to create bespoke presentations for all prospective clients. This was the same for a respectable Pensions company who were interested in talking to us about SEO.
They were a company that had not spent any time on their SEO or even focused on their own website development. So we took them through our SEO tools and showed them the chart below. (more…)
Two Revolutions Based on Imagination
Posted By Garry,
March 3rd, 2011
The industrial revolution of the late 18th century was a precursor to the Internet. They have both made possible access to goods that people were previously unable to purchase and or were unaware of. Both revolutions have changed distribution by making products accessible and less expensive through a combination of mass production, availability and communication of need. (more…)
The importance of Google Local Search
Posted By Garry,
September 27th, 2010
Cloud computing and Google’s move to localisation and mobile search will have a profound impact on how consumers search. People will be searching locally, more frequently, for more relevant results. This will have an increasing impact on local business sales.
Already, there are over 400 million local searches every month and growing. (more…)
Connecting with Customers
Posted By Garry,
January 6th, 2010
The new way in which the customer interacts with media.
Today we are at the beginning of a new renaissance, exploring the ways in which customers are behaving in the new world of Web2.0. In the context of this media revolution, life will not be the same for you, or your customers again. (more…)
X-Robots-Tag: Control Google Indexing via HTTP Headers
Posted By Andrew Mabbott,
August 27th, 2009
We’ve all got used to being able to control how the major search engines index our sites using a combination of robots.txt and the robots meta tag to add attributes like ‘noindex’ to individual pages. While this works great for the pages themselves, it’s not so good for non-HTML, indexable content such as PDFs or embedded media, as we have no HTML <meta> tag in which to insert the meta-information. In this article we take a look at a potential solution to this problem: the X-Robots-Tag HTTP Header.
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How often does Google change its SERPS – search results?
Posted By Sam,
May 18th, 2009
Someone wrote in a business blog I read earlier “Has Google changed its SERP results, I’m no longer number one, has anyone else noticed a change?” Which made me laugh. Then it made me think, how often does Google change its SERPS? (more…)
Why does Live search continue to rank dead websites?
Posted By Andy,
May 15th, 2009
Why is it that Live search continues to return a broken link at the top of the rankings, even though the website has not been live since the end of January? Is this the main reason that Live search has a 8.2% market share in the US and Google has a 64.2% market share.
So why is Live search still returning an illegal movie website at the top of their rankings for a popular keyword term?
Marks and Spencers online sales boost
Posted By Sam,
March 31st, 2009
Despite drops of in-store sales and, in our mind, a lot of scope for greater success in SEO attainable, Marks and Spencer’s online sales soared 20% in the latest quarter. (more…)
Yahoo! appoint new CEO Carol Bartz
Posted By Andy,
January 14th, 2009
Yahoo! have appointed Carol Bartz, formerly of software company Autodesk, as their new CEO. Bartz will replace Jerry Yang who stated in November 2008 that he would be stepping down from his role. Yang co founded Yahoo! with David Filo in 1994.
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