Social Media
Enough already, yes social media is massive
Posted By Sam,
December 19th, 2011
When we are all old and grey and watching BBC17′s “The Best Things of the 21st Century” the year 2011 will probably be highlighted as the year Social Media really hit the mainstream.
Everywhere we look there are representations of social media (and told about how big it is). And it’s no real wonder, half the population is on Facebook and it is due to be floated for an eye-watering $100billion in 2012 (already giving Bono $800m profit). Social Media really isn’t new any more, it’s here and it’s absolutely massive.
Social Media and Politics
2011 saw social media have a real impact on global news as well as on the worldwide lexicon. At about the same time that The Social Network was winning Oscars and Golden Globes the countries of North Africa and the Middle East were starting to call for regime change in what has become known as the Arab Spring. Social Media outlets such as You Tube, Facebook and Twitter were utilised to make these calls, highlight the plight of the people and gain media momentum from Tunisia, Egypt and Libya through to Yemen and Syria. (more…)
IP Digital Marketing 2011: Industry Ups & Downs
Posted By Sam,
December 14th, 2011
We put some questions to members of staff at Intelligent Positioning to get a gauge on what has had the biggest impact on the online marketing industry this year – for better or worse. So our Head of Dev, Head of SEO, CTO, Head of Social Media and COO give their thoughts.
Best Online Campaign of the year?
Andrew Mabbott: Best online campaign of the year? Didn’t notice any. Good start.
Daniel Titterton: Nationwide social media shaming of those caught on camera looting, fighting,bullying and stealing during the London riots. Exposes how accessible social media has become in the way it was used to coordinate a riot with a collection of users who were not bright enough to understand the self incriminating evidence they were creating. (more…)
Creating Trust and Loyalty for a Brand through Dialogue
Posted By Garry,
November 7th, 2011
Achieving trust and loyalty is critical for the survival of a brand. Creating trust in brands can be summarised as being effective, doing the right thing, and being efficient, doing the thing right.
Without Trust a Business is doomed for failure
There is both a business and moral requirement embedded in being effective and efficient. It ensures that a company’s stakeholders and customers are served well and that their needs are provided for. Trust is inextricably linked to the delivery of a promise. If a company promises one thing and delivers another it is doomed to failure. (more…)
Why engage in the Web?
Posted By Garry,
March 9th, 2011
Herbert Simon, Nobel Prize Winner in Economics, said that we live in an age of attention scarcity. “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it”. The world moves faster, customers are more demanding, more impatient, they have more choice than ever before and delivery is demanded yesterday.
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30 Million UK Facebook Users
Posted By Becky,
March 8th, 2011
Facebook announced last week that it now has more than 30 million UK users. That’s around half the population which is very good news for anyone in the business of social media marketing. The site has added around 4 million UK users in the last eight months alone. (more…)
Stop trying to control your brands Social Media
Posted By Garry,
April 21st, 2010
It is very easy to become neurotic over what is being said in social media forums about your brand. Relax.
The whole point of social media is to understand what the customer is saying about brands and life in general. Try to stifle the dialogue and your brand will be the lesser for it.
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Connecting with Customers
Posted By Garry,
January 6th, 2010
The new way in which the customer interacts with media.
Today we are at the beginning of a new renaissance, exploring the ways in which customers are behaving in the new world of Web2.0. In the context of this media revolution, life will not be the same for you, or your customers again. (more…)
The Immediacy and Power of Social Media
Posted By Garry,
June 26th, 2009
We are increasingly hearing about the effect of social media on society. The Iranian elections and their aftermath, have just brought into sharp focus the immediacy of the mobile phone and the power of social media. (more…)
Measuring Social Media Return of Investment (ROI)
Posted By Garry,
May 11th, 2009
Social marketing was conceived as a concept by the marketing gurus Philip Kotler and Gerald Zaltman of Kellogg School of Management, Northwestern University in 1971. (more…)
Which site do people spend most time on? – Facebook
Posted By Sam,
March 12th, 2009
Is there any record Facebook isn’t breaking at the moment? (Facebook doubles audience) Beating the mighty Google, Yahoo and Myspace… Facebook is now the website Americans spend most time on according to compete.com. (more…)