PR teams and marketing executives probably wish for a time when the worst that could happen was a typo on a press release, which a journalist would discreetly delete. Now an accidental tweet with an embarrassing typo could put a company in hot water – even a month after you have done it.
Is All PR good PR even on Twitter?
For any PR firm the old adage “All PR is good PR” still runs pretty true. If you have a launch for a new album from one of your stars, and the next day every newspaper is talking about it, any PR lovey would take that and deal with any flack that comes along, even if it was gained in quite an embarrassing way right?
Well for some inexplicable reason the singer’s media agency used the hashtag to promote the launch of Susan Boyle’s new album as #susanalbumparty – which can obviously be read two ways. This is unbelievable for any one who actually reads the tag, let alone after an entire brainstorming meeting. (more…)
Young Guns is an artist management company representing a range of UK-based acts from string quartets to DJs. Intelligent Positioning were commissioned to rebuild the existing Flash-based web site with the aim of adding accessibility and empowering Young Guns with the ability to make updates and post content themselves.
Paul Kelso of The Telegraph said that: “Twitter is going to be the de facto news delivery service for the 2012 Games.”
London 2012 will be the social media Olympics. Obviously we are 4 years on from Beijing with 4 years of advancement, but this time there will be official integration of social media assets with the Olympics. Plus athletes and competitors will be online, tweeting their experiences (where they are allowed to of course) and part of an Olympics online hub which showcases all the athletes and promotes their Twitter and Facebook pages. (more…)
When we are all old and grey and watching BBC17′s “The Best Things of the 21st Century” the year 2011 will probably be highlighted as the year Social Media really hit the mainstream.
Everywhere we look there are representations of social media (and told about how big it is). And it’s no real wonder, half the population is on Facebook and it is due to be floated for an eye-watering $100billion in 2012 (already giving Bono $800m profit). Social Media really isn’t new any more, it’s here and it’s absolutely massive.
Social Media and Politics
2011 saw social media have a real impact on global news as well as on the worldwide lexicon. At about the same time that The Social Network was winning Oscars and Golden Globes the countries of North Africa and the Middle East were starting to call for regime change in what has become known as the Arab Spring. Social Media outlets such as You Tube, Facebook and Twitter were utilised to make these calls, highlight the plight of the people and gain media momentum from Tunisia, Egypt and Libya through to Yemen and Syria. (more…)
We put some questions to members of staff at Intelligent Positioning to get a gauge on what has had the biggest impact on the online marketing industry this year – for better or worse. So our Head of Dev, Head of SEO, CTO, Head of Social Media and COO give their thoughts.
Best Online Campaign of the year?
Andrew Mabbott: Best online campaign of the year? Didn’t notice any. Good start.
Daniel Titterton: Nationwide social media shaming of those caught on camera looting, fighting,bullying and stealing during the London riots. Exposes how accessible social media has become in the way it was used to coordinate a riot with a collection of users who were not bright enough to understand the self incriminating evidence they were creating. (more…)
Without Trust a Business is doomed for failure
There is both a business and moral requirement embedded in being effective and efficient. It ensures that a company’s stakeholders and customers are served well and that their needs are provided for. Trust is inextricably linked to the delivery of a promise. If a company promises one thing and delivers another it is doomed to failure. (more…)
Herbert Simon, Nobel Prize Winner in Economics, said that we live in an age of attention scarcity. “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it”. The world moves faster, customers are more demanding, more impatient, they have more choice than ever before and delivery is demanded yesterday.
Facebook announced last week that it now has more than 30 million UK users. That’s around half the population which is very good news for anyone in the business of social media marketing. The site has added around 4 million UK users in the last eight months alone. (more…)
It is very easy to become neurotic over what is being said in social media forums about your brand. Relax.
The whole point of social media is to understand what the customer is saying about brands and life in general. Try to stifle the dialogue and your brand will be the lesser for it.
The new way in which the customer interacts with media.
Today we are at the beginning of a new renaissance, exploring the ways in which customers are behaving in the new world of Web2.0. In the context of this media revolution, life will not be the same for you, or your customers again. (more…)