SEO Planning

Good SEO results are not just about getting your website to the top of the search engines for a few words, it's about achieving long-term success for the most profitable relevant results. This is where our SEO Planning comes in.

SEO planning extends beyond keyword analysis and will enable your website to achieve a sustained growth performance. We aim to not only increase traffic, but to increase the right sort of traffic and turn that into revenue. 

Creating a Natural Search Architecture

Firstly we'll ascertain your online offering and how search can become a vital cog in your marketing strategy. This will be done by evaluating your consumers' needs and your marketing tactics. We will also identify the relationship between Brand Competitors (those in your marketplace) and Search Competitors (those optimised for the same terms as you).  

Keyword and Theme Architecture

Which keywords best reflect your products and services? Are they actually being searched for by your customers? We have devised a tool that uses data from the Intelligent Positioning SEO Engine to form a keyword matrix which enables us to define your specific keyword orientation. 

Gaining Momentum

Your website should be continually evolving to reflect your business, your market and your customers' needs. We will identify the areas of your site that are appropriate and prone to most change. A process will be put in place where we can update these areas quickly and effectively to achieve ongoing quick wins, increase positive results and keep the momentum going in your SEO strategy.

To find out how our SEO planning can help your online strategy give Dan a call, he'd love to hear from you.