Social Media Optimisation SMO
Social Media Optimisation is the practice of getting your brand seen by the right people through Social Media sites and campaigns.
What is Social Media Optimisation - SMO?
No other medium interacts and talks directly to such a large audience reach in such a personable way - Social Media is all about instilling a philosophy of participation. Social Media is a unique universal tool for creating societal understanding where listening and dialogue create greater insight into thoughts and action and provide the means to anticipate people's needs.
Social Media is so much more than having a Facebook page (though having one is probably a good idea for most brands). It can deliver your message directly to your audience and encourage them to buy. It can highlight grievances and deal with them in one full-swoop.
SMO Means Participation
The IP Social Media Optimisation (SMO) team will instil and encourage a philosophy of participation, sharing and interaction through social media elements both onsite and off-site giving benefit to all departments and increase the brands overall value.
The right social media strategy will deliver dynamic content, information and products to your brands current and prospective customers and will aid committed and sustainable online success through many different types of website. The right Social Media campaign will enhance your brand, its company message and its reach in both the short term and long term through both strategic and tactical activity.
We have had huge success, brought loads of traffic and delivered the company message through social media optimisation campaigns - these are just some of the areas we do pretty well in:
- Social Media Asset Development
- Social Media Strategy
- Social Media Analytics
- Social Media Content Writing
- Online PR and Blogger Outreach
If you want to talk about Facebook, Stumbleupon or Twitter you need to give Sam a call, he'd love to have a chat.