Social Media Monitoring
With accurate Social Media Monitoring it's possible to know what is being said about a brand almost anywhere on the Internet.
Perhaps more importantly, we can monitor who is saying it, how much is being said, what levels of engagement are being adopted and the sentiment of the comment.
The levels of influence of the person making the comments can be key to the impact of the brand and the social media audience - be it a sports star, a journalist or a disgruntled customer. IP will gauge these influences alongside a sentiment value for comments on your brand, competitors and products.
With Social Media Monitoring we gain appropriate and detailed insight into all activity and offer quantitative and qualitative tracking:
Volume - The amount of mentions, posts, videos, links, etc about the brand or sub-brand, or individual campaigns
Sentiment - The positive, negative or neutral consumer reactions to the brand or topic using specifically designed sentiment tools
Topic - The context of the conversation eg customer service, broadband, movies, news media, competition, gripe or praise
Source - Where the conversation has taken place by specific site or by sector eg Twitter / Social Network
Author (Influencer) - Identify key influencers: who is talking about the brand, what media and what social impact does the author have eg Editor compared to journalist compared to blogger compared to guest
Virality / Impressions - The reach of the brand and relevance associated to the brand eg is it on the homepage, who is reading it, how far has it spread.
If you want to know how Social Media Monitoring can benefit your brand, give Sam a call and he'll definitely let you know.