Social Media Strategy
With every Social Media activity the challenge is different. Our best-practice process ensures that any Social Media activity is delivered through a combination of insight based on accountable and up-to-date Intelligence and ideas delivered by experienced Social Media practitioners.
The Social Media strategy from Intelligent Positioning will help to realise a brand's maximum online potential making use of every opportunity by connecting people to each other through communities and earning customers' trust.
Our SMO strategy approach is based around these eight steps:
1. Adopting the brand's Social Media Mission statement
2. Identifying the Social Media objectives
3. Looking at available Insights / Intelligence
4. Defining strategy to meet objectives
5. Implementing strategy
6. Measurement success against targets
7. Revising objectives, strategy and activity based on measurement
8. Reappraise strategy by reverting back to the objectives
To find out more about how we implement a social media strategy and what we can do for your brand, call Sam Silverwood-Cope. He loves to chat!